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Jobs to Be Done

Do You Know the Job Your Product was Hired For?

| Innovation and Design, Speakers & Authorities | No Comments

Most of us believe we know what purpose our products serve. We assume we understand, we really know, our customers – what they want, and how and where they want…

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 caleb harper

Caleb Harper

Pioneer in the Exploration & Development of the Future of Food; Innovator of Open-Source, Urban Agriculture; Founder & Director, OpenAG Initiative, MIT Media Lab

Meet Caleb

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In Someone Else’s Skin: NFL Considers VR To Give Players Empathy Training

NFL commissioner Roger Goodell put on a pair of Oculus Rift goggles last summer and was immersed in a brave new world — remarkably similar to our own.

Goodell was at Jeremy Bailenson’s Stanford University lab to learn more about virtual reality empathy training.

“The immersion in virtual reality was so convincing and compelling,” said Michael Huyghue, a confidante of Goodell who accompanied him on the trip. “Roger was tremendously impressed.”

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