Larry Keeley

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Innovation Strategy and Effectiveness Guru; Influential Designer; Co-Founder and President, Doblin; Author of “Ten Types of Innovation”

Biography

Larry Keeley is a strategist who has worked over three decades to develop more effective innovation methods. He is President and co-founder of Doblin Inc., an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates. Doblin is now a unit of Deloitte Consulting LLP, where Keeley serves as a Director.

Since 1979 Keeley has worked with many global companies on innovation effectiveness. Among them are Abbott Labs, Aetna, American Express, Amoco, Apple, Baxter, Boeing, Citigroup, Coca-Cola, Consignia, Diageo, Ford, Gates Foundation, Gillette, GE, Hallmark, Liberty Global, Mars, Mayo Clinic, McDonald’s, Monsanto, Motorola, Novartis, Novo Nordisk, Pfizer, Qwest, Rockefeller Foundation, SAS, Shell, Sony, Steelcase, Target, Texas Instruments, VHA, WellPoint, Whirlpool, and Zurich Financial Services. He lectures frequently and publishes regularly on strategic aspects of innovation.

Keeley’s book, “The Ten Types of Innovation and the Discipline of Building Breakthroughs” (Wiley, April 2013), codifies much of the research and tradecraft that drives effective innovation. The book’s material is both thought provoking and entirely practical. In it, Keeley and the co-authors explain how the Ten Types can be used analytically to reveal blind spots, as a lens for leaders to identify new innovation opportunities and, most importantly, as a tool that can be used immediately to accelerate and amplify existing ideas.

Bloomberg BusinessWeek named Keeley one of seven Innovation Gurus that are changing the field, and specifically cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. In 2010, they also selected Keeley as one of the 27 most influential designers in the world.

Keeley teaches graduate innovation strategy classes at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program, where he is also a board member. He lectures in executive education programs at Kellogg Graduate School of Management and is an adjunct faculty member for their core MBA and their Masters of Manufacturing Management programs. He also lectures at University of Chicago, plus business schools worldwide. Keeley was a Senior Fellow of the Center for Business Innovation in Boston. He was also a long-time board member for Chicago Public Radio, where he charted strategy to make it one of the most innovative public radio stations in the U.S. – helping to foster “This American Life” and other path-breaking new radio programs and media innovations.

Videos

Biography

Larry Keeley is a strategist who has worked over three decades to develop more effective innovation methods. He is President and co-founder of Doblin Inc., an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates. Doblin is now a unit of Deloitte Consulting LLP, where Keeley serves as a Director.

Since 1979 Keeley has worked with many global companies on innovation effectiveness. Among them are Abbott Labs, Aetna, American Express, Amoco, Apple, Baxter, Boeing, Citigroup, Coca-Cola, Consignia, Diageo, Ford, Gates Foundation, Gillette, GE, Hallmark, Liberty Global, Mars, Mayo Clinic, McDonald’s, Monsanto, Motorola, Novartis, Novo Nordisk, Pfizer, Qwest, Rockefeller Foundation, SAS, Shell, Sony, Steelcase, Target, Texas Instruments, VHA, WellPoint, Whirlpool, and Zurich Financial Services. He lectures frequently and publishes regularly on strategic aspects of innovation.

Keeley’s book, “The Ten Types of Innovation and the Discipline of Building Breakthroughs” (Wiley, April 2013), codifies much of the research and tradecraft that drives effective innovation. The book’s material is both thought provoking and entirely practical. In it, Keeley and the co-authors explain how the Ten Types can be used analytically to reveal blind spots, as a lens for leaders to identify new innovation opportunities and, most importantly, as a tool that can be used immediately to accelerate and amplify existing ideas.

Bloomberg BusinessWeek named Keeley one of seven Innovation Gurus that are changing the field, and specifically cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. In 2010, they also selected Keeley as one of the 27 most influential designers in the world.

Keeley teaches graduate innovation strategy classes at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program, where he is also a board member. He lectures in executive education programs at Kellogg Graduate School of Management and is an adjunct faculty member for their core MBA and their Masters of Manufacturing Management programs. He also lectures at University of Chicago, plus business schools worldwide. Keeley was a Senior Fellow of the Center for Business Innovation in Boston. He was also a long-time board member for Chicago Public Radio, where he charted strategy to make it one of the most innovative public radio stations in the U.S. – helping to foster “This American Life” and other path-breaking new radio programs and media innovations.

Speech Topics

Ten Types of Innovation

As the pace of change continues to increase, innovation is no longer optional for firms, it’s imperative. Customers demand it. Competitors will outflank you if you don’t achieve it. Talented employees won’t join your firm if you don’t deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation that are simply not true. Most people equate “innovation” with “new products.” Through a decade of analysis, Larry Keeley has identified nine other types, and innovators overlook them at their peril. As it happens, product innovation alone has the lowest return on innovation investment. Keeley widens the frame to include innovation in customer experience, business models, core and enabling processes, channels, brand and more. Through these enabling innovations companies have enjoyed sustainable success, such as Wal-Mart’s real-time inventory management systems, Apple’s digital media platform and Target’s customer experience approach. Larry gives a lively account of the hype and reality of making innovation happen.

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Keeley, Larry