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Customer (Dis)Orientation. It’s Why Your Revenue Strategy Isn’t Working

| Speakers & Authorities, Strategy, Marketing and Branding | No Comments

It’s a common mistake. Instinct often compels marketers to position their company – or its products or services – as the hero of the “story.” But by focusing on themselves, they’re forgetting their most important champion…

New to Stern

Kevin Lane Keller

Kevin Lane Keller is the E.B. Osborn Professor of Marketing at Dartmouth College’s Tuck School of Business. Named one of the World’s Best B-School Professors by Poets & Quants, Keller helps companies build strong brands in pursuit of long-term marketplace success.

Meet Kevin

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Drilling For Oil and Gas in the Arctic is Inviting Disaster

By Terry Garcia

Here’s a terrifying thought experiment: imagine an oil disaster like Deepwater Horizon. Same scenario—hundreds of thousands of gallons of oil gushing into the sea, every single day; people missing, presumed dead; the use of massive amounts of chemical dispersants to break down the oil and desperate attempts to contain and stop the unrestrained flow below the surface.

But instead of April in the Gulf of Mexico, it’s December in Alaska’s Beaufort Sea.

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