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New to Stern

Kevin Lane Keller

Kevin Lane Keller is the E.B. Osborn Professor of Marketing at Dartmouth College’s Tuck School of Business. Named one of the World’s Best B-School Professors by Poets & Quants, Keller helps companies build strong brands in pursuit of long-term marketplace success.

Meet Kevin

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Retailers Should Be Worried About Walmart This Holiday Season

Walmart sure seems excited for the holidays. Last week, it announced that its 4,700 stores would host 20,000 holiday parties this season, allowing customers to take pictures with Santa, see product demonstrations, and get gift ideas. The parties will not only be experiential, but also functional, as customers can try out curbside pickup, mobile payment, and get first look at a host of new brands showcased just for the holiday season. Other retailers should sit up and take note.

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