Category

Innovation and Design

confused tools

What Job are Your Customers Hiring Your Product to Do?

By | Innovation and Design

Karen Dillon will help you figure out your job. Not your profession – the “job” that your customers are trying to accomplish. “Jobs To Be Done” theory, as described in “Competing Against Luck: The Story of Innovation and Customer Choice” (HarperCollins, October 2016), co-authored by Clay Christensen and Dillon, explains this kind of job: it’s the progress your customer wants to achieve when they’re struggling. It can be small, like bottled iced coffee as a more convenient way to perk up in the morning, or huge, like the almost universal switch from film to digital photography.

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Butterflies emerging from cocoons

Transform Your Business Today to Win Tomorrow

By | Innovation and Design

Disruptive change is accelerating, enabled by the frantic pace of technological advancement. Mark W. Johnson, authority on innovation and co-founder of Innosight, has identified the businesses at greatest risk: “The companies most vulnerable to disruption today are those at the top of their game. In mature industries, incumbent leaders are extremely vulnerable to competitors offering greater simplicity, convenience, accessibility, and affordability.” He projects that over the next decade half the S&P 500 index will have turned over, thanks to disruptive innovation.

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a light bulb on a chalkboard, surrounded by an idea bubble

Sustaining Innovation: Why Higher Education Loves Hybrids

By | Innovation and Design, Education

Conventional wisdom casts online learning as a disruptive force that will revolutionize higher education by lowering costs and expanding access. But a recent survey has found that costs for online learning are no less than, and in some cases more than, costs for traditional instruction. How could this so-called disruptive force have resulted in only an expansion of the status quo?

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iced coffee

What Job Does Iced Coffee Do? A Case Study

By | Innovation and Design, Strategy, Marketing and Branding

Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to walk through a compelling real-world application of Jobs Theory in this video. After introducing the theory, Hall applies it to a case study of International Delight’s recently introduced iced coffee line. Hall looks at the jobs performed by iced coffee in general, i.e. why consumers “hire” it every day, and then walks through the innovation process that created an entirely new product category in grocery store refrigerators.

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Gita drone

Pairing Innovation with Design for Personal Mobility

By | Innovation and Design, The Future, Transportation & Infrastructure

The transportation industry is changing. Vehicles are getting smarter and smaller, environments are being designed on a more human scale, and companies are rushing to innovate in the face of these changes. Or as Jeffrey Schnapp, of Harvard’s “idea foundry” metaLAB, describes it: “a sense that the world of mobility is undergoing a significant transformation.”

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Rice Bowl

Little Rice: Innovation Lessons from China

By | Innovation and Design, Technology, Marketing and Branding

The Chinese smartphone market has produced companies, leaders, and, of course, phones. But its most significant output is perhaps more unique: a user-centric innovation by Xiaomi that treats hardware as an afterthought rather than the main driver of sales. Clay Shirky, an NYU professor living in China for this academic year (he returns to teaching at New York University later this year), has been studying the $20 billion start-up and its techniques – the centerpiece of his new book, “Little Rice” (Columbia Global Reports).

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Cape Town

How Can We Create Global Prosperity? Disruptive Innovation

By | Innovation and Design, Entrepreneurship, The Future

Africa’s economic slowdown, triggered by a plunge in commodity prices, has raised lingering questions about the continent’s future: Is Africa’s population boom more of a curse than a blessing? Can its economies generate the jobs necessary to employ a workforce projected to reach 830 million people by 2050? Will its leaders deliver the education and infrastructure required to unleash the productivity of its people?

The Clayton Christensen Institute for Disruptive Innovation hopes to answer these questions and more through the work of its new research division focused on global prosperity. Led by researcher Efosa Ojomo, a champion of creating economic prosperity through disruptive innovation, his team will examine how emerging markets in sub-Saharan Africa, Central and South America, and Asia can create prosperity by focusing on innovations that build new markets and spur long-term economic growth and employment.

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a row of smiling chocolate Santas

Make Sure Your Seasonal Employees Are a Holiday Bright Spot

By | Innovation and Design, Leadership, Service Design and Delivery

The holiday rush is no reason to stop innovating. Thomas A. Stewart and Patricia O’Connell have designed a five-step program to help you make the most of your seasonal employees, allowing them to contribute to improvements that will help your business all year round. Temporary employees present an opportunity for you to try new reporting structures, practices, and processes.

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