Are You Wasting Your Digital Marketing Dollars?
“The Hype Machine” author and MIT Professor Sinan Aral explains how to accurately measure and…
7 months ago
Marketing and Branding
Prepare Your Retail Strategy for Constant Change
Barbara Kahn’s bestselling book has been updated for the COVID world. Here’s what you need…
8 months ago
How to Shape Online Conversations
MIT Media Analytics Scientist Deb Roy helps organizations avoid the worst effects of social media…
10 months ago
Grow Your Business in 2021 by Leveraging Diverse Thinking
These renowned Black thought leaders show organizations how to fuel innovation and productivity.
11 months ago
To Successfully Pivot, Broaden Your Brand’s Story
Companies with umbrella ambitions, not narrow solutions, are better able to pivot during disruption, says…
1 year ago
Grow Your Market Without Selling Products
Marco Bertini and his co-author outline a powerful framework to understand modern business models and…
1 year ago
Is Your Organization Culturally Fluent? Your Long-term Success Depends on It
Media executive and communication expert Kai D. Wright helps organizations profit by earning respect and…
1 year ago
To Remain Relevant, Tap the New Power of Your Members
Jeremy Heimans and Henry Timms reveal how to redefine what “association” means to the next…
2 years ago
How to Build a Strong Brand in a Frenzied World
The digital era has made it harder for brands to distinguish themselves. These speakers offer…
2 years ago
How to Build an Emotionally Powerful Brand
“Follow the Feeling,” a new book by marketing expert Kai D. Wright, shows you how…
2 years ago
How to Win Power and Influence in Our Chaotic, Connected Age
In the bestselling book “New Power,” Jeremy Heimans and Henry Timms offer a remarkable new…
3 years ago
How to Put Storytelling at the Heart of Your Marketing Strategy
Animator and professional storyteller Andrew Gordon argues a culture of creativity is what distinguishes powerful,…
3 years ago
Minds Worth Meeting Episode 17: Building Trust with Consumers Via Social Media with Jeff Hancock
In this episode of Minds Worth Meeting, we speak with social media expert Jeff Hancock…
4 years ago
Storytelling and Creativity as a Business Strategy
What sets a brand apart from its competitors? It’s not always the quality or cost…
4 years ago
Customer (Dis)Orientation. It’s Why Your Revenue Strategy Isn’t Working
It’s a common mistake. Instinct often compels marketers to position their company – or its…
4 years ago
Marketing with a Cause: How to Increase Brand Strength in a Global Society
As the world is transformed by technology and globalization, a consumer-centric marketing focus is more…
4 years ago
When You Must Choose Between Core and New Customers
Price communicates. Your brand messages might say to your customers, “We value you,” but your…
4 years ago
What Killed Retail May Also Save It. A Tech Lesson for Every Industry
In 2008, Anindya Ghose predicted the smartphone would ultimately be the most transformative consumer device…
4 years ago
Marco Bertini On The Art – and Value – of Pricing
Every business must price what it sells. It’s inescapable and indispensable – and deeply misunderstood.…
5 years ago
Tap Into the Mobile Economy
The mobile economy, projected to reach $1 trillion in the U.S. by 2020, is being…
5 years ago
Apple’s Long War of Attrition
Apple is fighting a long, grinding campaign. Their goal is the adoption of Apple Pay,…
5 years ago
What Job Does Iced Coffee Do? A Case Study
Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to…
5 years ago
The Keys That Unlock the $1 Trillion Mobile Economy
The mobile economy is projected to hit $1 trillion dollars by the year 2020. But…
5 years ago
Little Rice: Innovation Lessons from China
The Chinese smartphone market has produced companies, leaders, and, of course, phones. But its most…
5 years ago
Are You Making the Most of Your Mobile Data?
You’re collecting data, but are you using it to build connections to your customers? Is…
5 years ago
What It Means to Lead in a Crazy World
It’s pretty much fact: the world around us is volatile, uncertain, complex and ambiguous. These…
5 years ago
Sharing Economy Expert Shares the Secrets of Crowd-Based Capitalism
Collaborative consumption. On-demand services. The gig economy. Peer-to-peer business. Numerous names describe the same phenomenon:…
5 years ago
Good Companies Make You Think. Great Companies Make You Feel.
Lead with your heart – not just in life, but in business too. For some…
7 years ago
Why Location (Still) Matters in E-Commerce
Did the Internet really kill distance and render location irrelevant? Not at all, argues e-commerce…
7 years ago