Marketing and Branding

Are You Wasting Your Digital Marketing Dollars?

“The Hype Machine” author and MIT Professor Sinan Aral explains how to accurately measure and…

Prepare Your Retail Strategy for Constant Change

Barbara Kahn’s bestselling book has been updated for the COVID world. Here’s what you need…

How to Shape Online Conversations

MIT Media Analytics Scientist Deb Roy helps organizations avoid the worst effects of social media…

To Successfully Pivot, Broaden Your Brand’s Story

Companies with umbrella ambitions, not narrow solutions, are better able to pivot during disruption, says…

Grow Your Market Without Selling Products

Marco Bertini and his co-author outline a powerful framework to understand modern business models and…

Is Your Organization Culturally Fluent? Your Long-term Success Depends on It

Media executive and communication expert Kai D. Wright helps organizations profit by earning respect and…

To Remain Relevant, Tap the New Power of Your Members

Jeremy Heimans and Henry Timms reveal how to redefine what “association” means to the next…

How to Build a Strong Brand in a Frenzied World

The digital era has made it harder for brands to distinguish themselves. These speakers offer…

How to Build an Emotionally Powerful Brand

“Follow the Feeling,” a new book by marketing expert Kai D. Wright, shows you how…

How to Win Power and Influence in Our Chaotic, Connected Age

In the bestselling book “New Power,” Jeremy Heimans and Henry Timms offer a remarkable new…

How to Put Storytelling at the Heart of Your Marketing Strategy

Animator and professional storyteller Andrew Gordon argues a culture of creativity is what distinguishes powerful,…

Minds Worth Meeting Episode 17: Building Trust with Consumers Via Social Media with Jeff Hancock

In this episode of Minds Worth Meeting, we speak with social media expert Jeff Hancock…

Storytelling and Creativity as a Business Strategy

What sets a brand apart from its competitors? It’s not always the quality or cost…

Customer (Dis)Orientation. It’s Why Your Revenue Strategy Isn’t Working

It’s a common mistake. Instinct often compels marketers to position their company – or its…

Marketing with a Cause: How to Increase Brand Strength in a Global Society

As the world is transformed by technology and globalization, a consumer-centric marketing focus is more…

When You Must Choose Between Core and New Customers

Price communicates. Your brand messages might say to your customers, “We value you,” but your…

What Killed Retail May Also Save It. A Tech Lesson for Every Industry

In 2008, Anindya Ghose predicted the smartphone would ultimately be the most transformative consumer device…

Marco Bertini On The Art – and Value – of Pricing

Every business must price what it sells. It’s inescapable and indispensable – and deeply misunderstood.…

Tap Into the Mobile Economy

The mobile economy, projected to reach $1 trillion in the U.S. by 2020, is being…

Apple’s Long War of Attrition

Apple is fighting a long, grinding campaign. Their goal is the adoption of Apple Pay,…

What Job Does Iced Coffee Do? A Case Study

Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to…

The Keys That Unlock the $1 Trillion Mobile Economy

The mobile economy is projected to hit $1 trillion dollars by the year 2020. But…

Little Rice: Innovation Lessons from China

The Chinese smartphone market has produced companies, leaders, and, of course, phones. But its most…

Are You Making the Most of Your Mobile Data?

You’re collecting data, but are you using it to build connections to your customers? Is…

What It Means to Lead in a Crazy World

It’s pretty much fact: the world around us is volatile, uncertain, complex and ambiguous. These…

Sharing Economy Expert Shares the Secrets of Crowd-Based Capitalism

Collaborative consumption. On-demand services. The gig economy. Peer-to-peer business. Numerous names describe the same phenomenon:…

Good Companies Make You Think. Great Companies Make You Feel.

Lead with your heart – not just in life, but in business too. For some…

Why Location (Still) Matters in E-Commerce

Did the Internet really kill distance and render location irrelevant? Not at all, argues e-commerce…