Are You Wasting Your Digital Marketing Dollars?
“The Hype Machine” author and MIT Professor Sinan Aral explains how to accurately measure and…
“The Hype Machine” author and MIT Professor Sinan Aral explains how to accurately measure and…
Barbara Kahn’s bestselling book has been updated for the COVID world. Here’s what you need…
MIT Media Analytics Scientist Deb Roy helps organizations avoid the worst effects of social media…
These renowned Black thought leaders show organizations how to fuel innovation and productivity.
Companies with umbrella ambitions, not narrow solutions, are better able to pivot during disruption, says…
Marco Bertini and his co-author outline a powerful framework to understand modern business models and…
Media executive and communication expert Kai D. Wright helps organizations profit by earning respect and…
Jeremy Heimans and Henry Timms reveal how to redefine what “association” means to the next…
The digital era has made it harder for brands to distinguish themselves. These speakers offer…
“Follow the Feeling,” a new book by marketing expert Kai D. Wright, shows you how…
In the bestselling book “New Power,” Jeremy Heimans and Henry Timms offer a remarkable new…
Animator and professional storyteller Andrew Gordon argues a culture of creativity is what distinguishes powerful,…
In this episode of Minds Worth Meeting, we speak with social media expert Jeff Hancock…
What sets a brand apart from its competitors? It’s not always the quality or cost…
It’s a common mistake. Instinct often compels marketers to position their company – or its…
As the world is transformed by technology and globalization, a consumer-centric marketing focus is more…
Price communicates. Your brand messages might say to your customers, “We value you,” but your…
In 2008, Anindya Ghose predicted the smartphone would ultimately be the most transformative consumer device…
Every business must price what it sells. It’s inescapable and indispensable – and deeply misunderstood.…
The mobile economy, projected to reach $1 trillion in the U.S. by 2020, is being…
Apple is fighting a long, grinding campaign. Their goal is the adoption of Apple Pay,…
Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to…
The mobile economy is projected to hit $1 trillion dollars by the year 2020. But…
The Chinese smartphone market has produced companies, leaders, and, of course, phones. But its most…
You’re collecting data, but are you using it to build connections to your customers? Is…
It’s pretty much fact: the world around us is volatile, uncertain, complex and ambiguous. These…
Collaborative consumption. On-demand services. The gig economy. Peer-to-peer business. Numerous names describe the same phenomenon:…
Lead with your heart – not just in life, but in business too. For some…
Did the Internet really kill distance and render location irrelevant? Not at all, argues e-commerce…