Are You Wasting Your Digital Marketing Dollars?
“The Hype Machine” author and MIT Professor Sinan Aral explains how to accurately measure and…
1 year ago
Marketing and Branding
Prepare Your Retail Strategy for Constant Change
Barbara Kahn’s bestselling book has been updated for the COVID world. Here’s what you need…
1 year ago
How to Shape Online Conversations
MIT Media Analytics Scientist Deb Roy helps organizations avoid the worst effects of social media…
1 year ago
Grow Your Business in 2021 by Leveraging Diverse Thinking
These renowned Black thought leaders show organizations how to fuel innovation and productivity.
1 year ago
To Successfully Pivot, Broaden Your Brand’s Story
Companies with umbrella ambitions, not narrow solutions, are better able to pivot during disruption, says…
2 years ago
Grow Your Market Without Selling Products
Marco Bertini and his co-author outline a powerful framework to understand modern business models and…
2 years ago
Is Your Organization Culturally Fluent? Your Long-term Success Depends on It
Media executive and communication expert Kai D. Wright helps organizations profit by earning respect and…
2 years ago
To Remain Relevant, Tap the New Power of Your Members
Jeremy Heimans and Henry Timms reveal how to redefine what “association” means to the next…
3 years ago
How to Build a Strong Brand in a Frenzied World
The digital era has made it harder for brands to distinguish themselves. These speakers offer…
3 years ago
How to Build an Emotionally Powerful Brand
“Follow the Feeling,” a new book by marketing expert Kai D. Wright, shows you how…
3 years ago
How to Win Power and Influence in Our Chaotic, Connected Age
In the bestselling book “New Power,” Jeremy Heimans and Henry Timms offer a remarkable new…
4 years ago
How to Put Storytelling at the Heart of Your Marketing Strategy
Animator and professional storyteller Andrew Gordon argues a culture of creativity is what distinguishes powerful,…
4 years ago
Minds Worth Meeting Episode 17: Building Trust with Consumers Via Social Media with Jeff Hancock
In this episode of Minds Worth Meeting, we speak with social media expert Jeff Hancock…
4 years ago
Storytelling and Creativity as a Business Strategy
What sets a brand apart from its competitors? It’s not always the quality or cost…
5 years ago
Customer (Dis)Orientation. It’s Why Your Revenue Strategy Isn’t Working
It’s a common mistake. Instinct often compels marketers to position their company – or its…
5 years ago
Marketing with a Cause: How to Increase Brand Strength in a Global Society
As the world is transformed by technology and globalization, a consumer-centric marketing focus is more…
5 years ago
When You Must Choose Between Core and New Customers
Price communicates. Your brand messages might say to your customers, “We value you,” but your…
5 years ago
What Killed Retail May Also Save It. A Tech Lesson for Every Industry
In 2008, Anindya Ghose predicted the smartphone would ultimately be the most transformative consumer device…
5 years ago
Marco Bertini On The Art – and Value – of Pricing
Every business must price what it sells. It’s inescapable and indispensable – and deeply misunderstood.…
5 years ago
Tap Into the Mobile Economy
The mobile economy, projected to reach $1 trillion in the U.S. by 2020, is being…
5 years ago
Apple’s Long War of Attrition
Apple is fighting a long, grinding campaign. Their goal is the adoption of Apple Pay,…
5 years ago
What Job Does Iced Coffee Do? A Case Study
Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to…
5 years ago
The Keys That Unlock the $1 Trillion Mobile Economy
The mobile economy is projected to hit $1 trillion dollars by the year 2020. But…
5 years ago
Little Rice: Innovation Lessons from China
The Chinese smartphone market has produced companies, leaders, and, of course, phones. But its most…
5 years ago
Are You Making the Most of Your Mobile Data?
You’re collecting data, but are you using it to build connections to your customers? Is…
6 years ago
What It Means to Lead in a Crazy World
It’s pretty much fact: the world around us is volatile, uncertain, complex and ambiguous. These…
6 years ago
Sharing Economy Expert Shares the Secrets of Crowd-Based Capitalism
Collaborative consumption. On-demand services. The gig economy. Peer-to-peer business. Numerous names describe the same phenomenon:…
6 years ago
Good Companies Make You Think. Great Companies Make You Feel.
Lead with your heart – not just in life, but in business too. For some…
7 years ago
Why Location (Still) Matters in E-Commerce
Did the Internet really kill distance and render location irrelevant? Not at all, argues e-commerce…
8 years ago