Category

Strategy

iced coffee

What Job Does Iced Coffee Do? A Case Study

By | Blog, Innovation and Design, Strategy, Marketing and Branding | No Comments

Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to walk through a compelling real-world application of Jobs Theory in this video. After introducing the theory, Hall applies it to a case study of International Delight’s recently introduced iced coffee line. Hall looks at the jobs performed by iced coffee in general, i.e. why consumers “hire” it every day, and then walks through the innovation process that created an entirely new product category in grocery store refrigerators.

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Cover of The Signals Are Talking by Amy Webb

“The Signals Are Talking”: Winner of the 2017 Axiom Gold Award

By | Blog, Strategy, Technology, The Future | No Comments

Are you preparing today for tomorrow’s global trends? In other words, are you thinking like a futurist? Amy Webb’s “The Signals Are Talking: Why Today’s Fringe is Tomorrow’s Mainstream” (PublicAffairs, 2016) has revealed her methodology for answering vitally important questions about the future, and earned the 2017 Axiom Business Book Gold Award in the Business Technology category.

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