Category

Strategy

apple candle with smoking stem

Apple’s Long War of Attrition

By | Strategy, Marketing and Branding

Apple is fighting a long, grinding campaign. Their goal is the adoption of Apple Pay, their mobile payment system, and the battleground is the billions of financial transactions that happen every day. Horace Dediu, leading mobile industry analyst, writes, “There are no decisive battles won or lost, only the relentless pressure to make progress against a reluctance to change.” In other words, the true enemy isn’t the competition in the mobile payment system space – it’s the nonconsumption of customers who are already comfortable with cash and card swipes. And Dediu thinks that Apple is winning.

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iced coffee

What Job Does Iced Coffee Do? A Case Study

By | Innovation and Design, Strategy, Marketing and Branding

Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to walk through a compelling real-world application of Jobs Theory in this video. After introducing the theory, Hall applies it to a case study of International Delight’s recently introduced iced coffee line. Hall looks at the jobs performed by iced coffee in general, i.e. why consumers “hire” it every day, and then walks through the innovation process that created an entirely new product category in grocery store refrigerators.

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Cover of The Signals Are Talking by Amy Webb

“The Signals Are Talking”: Winner of the 2017 Axiom Gold Award

By | Strategy, Technology, The Future

Are you preparing today for tomorrow’s global trends? In other words, are you thinking like a futurist? Amy Webb’s “The Signals Are Talking: Why Today’s Fringe is Tomorrow’s Mainstream” (PublicAffairs, 2016) has revealed her methodology for answering vitally important questions about the future, and earned the 2017 Axiom Business Book Gold Award in the Business Technology category.

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