Category

Technology

Minds Worth Meeting Episode 12: The Power of Virtual Reality with Jeremy Bailenson

By Minds Worth Meeting, Technology, The Future

Virtual reality is very close to becoming a major element of society. With its ability to alter perceptions of the real world, what implications does the emerging technology have for the future of business and society? Minds Worth Meeting chats with VR pioneer and Stanford University Professor Jeremy Bailenson, who discusses the possibilities, opportunities and dangers of using this new medium.

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This Is What Happens When Robots Raise Our Kids

By Speakers & Authorities, Technology, Education

Social psychologist Dr. Sherry Turkle has spent her academic career analyzing the effects of technology on human behavior and culture, and has drawn the conclusion that our humanity is jeopardized when digital devices interfere with real human interactions. When Mattel released its newest product “Aristotle” – equipped with a camera and microphone designed to help parents occupy and educate their children – Turkle’s research helped fuel a public outcry that ultimately killed the device before it went to market…

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Augmented Reality Strategy: Why Every Company Needs It

By Speakers & Authorities, Strategy, Technology, The Future

In the November-December issue of Harvard Business Review, award-winning author and Harvard business professor, Michael E. Porter, and PTC Chief Executive, James E. Heppelmann, pen the business case for augmented reality – showing what it is, how every link in the chain, from manufacturing through sales, will reap the rewards of its application, and how converging the digital and physical worlds will enhance human capabilities, changing the business landscape forever…

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a mobile phone and a dollar

Tap Into the Mobile Economy

By Technology, Marketing and Branding

The mobile economy, projected to reach $1 trillion in the U.S. by 2020, is being almost ignored by retailers and advertisers are only directing about 12% of ad revenues to mobile devices. Also sorely neglected is the the vast stream of data created by every tap on every phone. Companies don’t know how to reach people on their mobile devices, and they don’t know what they would say if they could. Fortunately, Anindya Ghose, the foremost expert on mobile economics, has designed the tools that can help your company thrive as business-to-consumer interactions increasingly shift to mobile platforms.

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ATM cash slot

Why ATMs Are About to Get More Secure

By Technology, Customer Experience, The Future

Credit card fraud cost the U.S. retail industry $32 billion in 2014. One of the easiest ways for a scam artist to gain access to credit card information is a “skimmer,” a small device illegally installed on an ATM. Now several banks are going for a technical fix: cardless ATMs. Anindya Ghose, the foremost authority on mobile economics and author of the groundbreaking “Tap: Unlocking the Mobile Economy” (MIT Press, April 2017), details the ways these new mobile-phone-based systems will make retail banking more secure.

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mobile phone with waves

The Keys That Unlock the $1 Trillion Mobile Economy

By Technology, Marketing and Branding

The mobile economy is projected to hit $1 trillion dollars by the year 2020. But while we spend 25 percent of our time using mobile devices, advertisers commit only 12 percent of ad dollars to them. While mobile drives only 2 to 3 percent of direct conversions, it is a factor in 40 percent of final sales. Why such slow adoption by brands? Anindya Ghose, NYU Professor and leading thinker on the mobile economy, describes “context” and “balance” as the possible keys.

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Rice Bowl

Little Rice: Innovation Lessons from China

By Innovation and Design, Technology, Marketing and Branding

The Chinese smartphone market has produced companies, leaders, and, of course, phones. But its most significant output is perhaps more unique: a user-centric innovation by Xiaomi that treats hardware as an afterthought rather than the main driver of sales. Clay Shirky, an NYU professor living in China for this academic year (he returns to teaching at New York University later this year), has been studying the $20 billion start-up and its techniques – the centerpiece of his new book, “Little Rice” (Columbia Global Reports).

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