Category

Technology

a mobile phone and a dollar

Tap Into the Mobile Economy

By | Technology, Marketing and Branding

The mobile economy, projected to reach $1 trillion in the U.S. by 2020, is being almost ignored by retailers and advertisers are only directing about 12% of ad revenues to mobile devices. Also sorely neglected is the the vast stream of data created by every tap on every phone. Companies don’t know how to reach people on their mobile devices, and they don’t know what they would say if they could. Fortunately, Anindya Ghose, the foremost expert on mobile economics, has designed the tools that can help your company thrive as business-to-consumer interactions increasingly shift to mobile platforms.

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ATM cash slot

Why ATMs Are About to Get More Secure

By | Technology, Service Design and Delivery, The Future

Credit card fraud cost the U.S. retail industry $32 billion in 2014. One of the easiest ways for a scam artist to gain access to credit card information is a “skimmer,” a small device illegally installed on an ATM. Now several banks are going for a technical fix: cardless ATMs. Anindya Ghose, the foremost authority on mobile economics and author of the groundbreaking “Tap: Unlocking the Mobile Economy” (MIT Press, April 2017), details the ways these new mobile-phone-based systems will make retail banking more secure.

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mobile phone with waves

The Keys That Unlock the $1 Trillion Mobile Economy

By | Technology, Marketing and Branding

The mobile economy is projected to hit $1 trillion dollars by the year 2020. But while we spend 25 percent of our time using mobile devices, advertisers commit only 12 percent of ad dollars to them. While mobile drives only 2 to 3 percent of direct conversions, it is a factor in 40 percent of final sales. Why such slow adoption by brands? Anindya Ghose, NYU Professor and leading thinker on the mobile economy, describes “context” and “balance” as the possible keys.

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Cover of The Signals Are Talking by Amy Webb

“The Signals Are Talking”: Winner of the 2017 Axiom Gold Award

By | Strategy, Technology, The Future

Are you preparing today for tomorrow’s global trends? In other words, are you thinking like a futurist? Amy Webb’s “The Signals Are Talking: Why Today’s Fringe is Tomorrow’s Mainstream” (PublicAffairs, 2016) has revealed her methodology for answering vitally important questions about the future, and earned the 2017 Axiom Business Book Gold Award in the Business Technology category.

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Cracked brick wall

Who Can You Trust?

By | Technology, Politics & Government, The Future

Around the world, trust in our institutions is collapsing. More than a trend, this is a profound shift changing politics, business and social norms. Trust once reserved for respected institutions and brands, we now bestow on complete strangers through digital platforms such as Airbnb and Uber. The shift isn’t just about the failure of institutions; technology is rewriting the rules of trust.

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Rice Bowl

Little Rice: Innovation Lessons from China

By | Innovation and Design, Technology, Marketing and Branding

The Chinese smartphone market has produced companies, leaders, and, of course, phones. But its most significant output is perhaps more unique: a user-centric innovation by Xiaomi that treats hardware as an afterthought rather than the main driver of sales. Clay Shirky, an NYU professor living in China for this academic year (he returns to teaching at New York University later this year), has been studying the $20 billion start-up and its techniques – the centerpiece of his new book, “Little Rice” (Columbia Global Reports).

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