Every executive knows business strategy is important to innovation, growth and competitiveness. Nearly all of them, however, find the process daunting and overwhelming. And often, the outcome isn’t very effective – or even a strategy at all.

Very few leaders are satisfied with their company’s strategy, says Roger Martin, the world’s top Management Thinker, unique in his authority on both the theory and practice of strategy. Fewer still know how to change that. Martin does, and he’s teaching CEOs and senior managers his secret: to balance rigor with creativity and design.

Strategy is about making key choices about “where to play” and “how to win,” explains Martin, who was recently described as “the 21st century Peter Drucker” by Adi Ignatius, editor-in-chief of Harvard Business Review (HBR). It’s not about planning or creating long, detailed documents around which everyone aligns. “Focus on what matters,” he urges.

Martin has spent the last three-plus decades providing leaders of today’s best-run companies – including P&G, IDEO, Lego and Verizon – with the actionable guidance to do just that. His business strategy and problem-solving methodologies are proven; they also help make what so many believe is complex and unproductive, simple and effective (and fun).

Let Martin challenge and change the way you think about – and do – strategy. Contact us to learn more.