Disruptive change is accelerating, enabled by the frantic pace of technological advancement. Mark W. Johnson, authority on innovation and co-founder of Innosight, has identified the businesses at greatest risk: “The companies most vulnerable to disruption today are those at the top of their game. In mature industries, incumbent leaders are extremely vulnerable to competitors offering greater simplicity, convenience, accessibility, and affordability.” He projects that over the next decade half the S&P 500 index will have turned over, thanks to disruptive innovation.

But what if mature companies could harness the power of that innovation and, with their natural proficiencies, take advantage of the disruptive wave? “Dual Transformation: How to Reposition Today’s Business While Creating the Future,” the new book from Johnson and co-authors Scott D. Anthony and Clark G. Gilbert, proposes a method for just that. The “dual transformation” consists of two tracks: fortifying your core business today and creating your growth engine for tomorrow. The connections between these tracks are the distinctive capabilities that make your company great. Featuring case studies of firms like Netflix and Adobe, “Dual Transformation” can help your business reposition for advantage today and prepare to grow tomorrow.

Mark Johnson elaborates on transformational business models and the importance of anticipating disruption in this video. To learn more about how he can share his expertise with your company, contact us.

Mark Johnson is available for paid speaking engagements including keynote addresses, speeches, panels, conference talks, and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.