It’s no secret large organizations have an innovation problem. With deep resource pools and even deeper pockets, they should be breakthrough masters. But when it comes to execution, complexity and bureaucracy often win, causing innovation initiatives to fail. Core to the challenge is that most big companies focus almost all their time and energy on the “initial one percent” – the idea. But that’s only the beginning of great innovation, says Chris Trimble, a leading authority on making innovation happen in large organizations.

Businesses aren’t designed for innovation, explains Trimble; they’re designed for ongoing operations. For more than 15 years, he has studied the vexing challenge plaguing even the best-managed enterprises. Moving beyond the idea is critical, especially in large, established corporations.

Health care – one of the biggest, most complex organizations in America – is a perfect case in point. It’s why Trimble, a professor at the Tuck School of Business and The Dartmouth Institute for Health Policy and Clinical Practice, is now focused on translating his business innovation expertise to the ailing health care industry. Ideas for how to fix the system are abundant. But he says the real work – changing how care is delivered – is up to the innovators on the front lines: physicians.

A renowned advisor known for mixing rigorous academic research with hard-nosed practical expertise, Trimble intimately understands the profile of the “innovation hero.” He believes, “Across the country, there are tens of thousands of opportunities to build new care teams” that will get the job done. “However, there will be little progress on the largest opportunities without physician leadership.”

Building on more than a decade of cross-industry research, Trimble provides a call-to-action and definitive step-by-step guide for “How Physicians Can Fix Health Care: One Innovation at a Time” in his latest book, just published by the American Association for Physician Leadership.

He strongly believes physicians have the ability to make significant changes that will bring safer, more efficient and better health care to patients. And “at a time when many doctors are considering leaving medicine, Trimble offers a voice of hope and an innovative approach for how [they] can lead the way to a more collaborative, effective, and sustainable system,” according to Dr. Heather Fork, founder of Doctor’s Crossing and one of many health care leaders praising Trimble and his book.

A best-selling author, and engaging teacher and speaker, Trimble has consulted with high profile corporate leaders and their teams charged with making innovation happen at such big organizations as GE, AT&T, eBay, Microsoft, Thomson-Reuters and The New York Times Company, among others.