analytics

Reality Check: Companies That Don’t Go Digital Won’t Survive

Babson Professor Tom Davenport positions companies for long-term growth by helping them build future-ready, data-driven…

How to Shape Online Conversations

MIT Media Analytics Scientist Deb Roy helps organizations avoid the worst effects of social media…

The Truth About Social Media: The Hope, the Hype, the Harm

In “The Hype Machine,” MIT Digital Scientist Sinan Aral shows us all the ways social…