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Augmented Reality | Stern Speakers

Augmented Reality Strategy: Why Every Company Needs It

By | Speakers & Authorities, Strategy, Technology, The Future

In the November-December issue of Harvard Business Review, award-winning author and Harvard business professor, Michael E. Porter, and PTC Chief Executive, James E. Heppelmann, pen the business case for augmented reality – showing what it is, how every link in the chain, from manufacturing through sales, will reap the rewards of its application, and how converging the digital and physical worlds will enhance human capabilities, changing the business landscape forever…

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