Branding

Is Your Organization Culturally Fluent? Your Long-term Success Depends on It

Media executive and communication expert Kai D. Wright helps organizations profit by earning respect and…

How to Build a Strong Brand in a Frenzied World

The digital era has made it harder for brands to distinguish themselves. These speakers offer…

How to Build an Emotionally Powerful Brand

“Follow the Feeling,” a new book by marketing expert Kai D. Wright, shows you how…

Marketing with a Cause: How to Increase Brand Strength in a Global Society

As the world is transformed by technology and globalization, a consumer-centric marketing focus is more…

Marco Bertini On The Art – and Value – of Pricing

Every business must price what it sells. It’s inescapable and indispensable – and deeply misunderstood.…

Good Companies Make You Think. Great Companies Make You Feel.

Lead with your heart – not just in life, but in business too. For some…