Clay Christensen’s Best-Selling Book Now Available in Japanese Translation
Most of us believe we know what purpose our products serve. We assume we understand…
5 years ago
Competing Against Luck
IKEA’s Innovation Secret: How to Know Why Your Customers are Hiring
American Girl doesn’t just sell dolls; it sells stories steeped in periods and places in…
6 years ago
Hire this book. You’ll be a better innovator.
Last year, companies collectively spent $680 billion gambling on R&D. And for the most part,…
6 years ago
Stop Gambling on Innovation with These 4 Questions
You’re on a mission to know more about your customers. Stop. The extraordinary variety and…
6 years ago
Do You Know the Job Your Product was Hired For?
Most of us believe we know what purpose our products serve. We assume we understand,…
6 years ago