Competing Against Luck

Clay Christensen’s Best-Selling Book Now Available in Japanese Translation

Most of us believe we know what purpose our products serve. We assume we understand…

IKEA’s Innovation Secret: How to Know Why Your Customers are Hiring

American Girl doesn’t just sell dolls; it sells stories steeped in periods and places in…

Hire this book. You’ll be a better innovator.

Last year, companies collectively spent $680 billion gambling on R&D. And for the most part,…

Stop Gambling on Innovation with These 4 Questions

You’re on a mission to know more about your customers. Stop. The extraordinary variety and…

Do You Know the Job Your Product was Hired For?

Most of us believe we know what purpose our products serve. We assume we understand,…