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innovation | Stern Speakers

Put These Top Innovation Books of 2017 in Your CEO’s Holiday Bag

By | Speakers & Authorities, Innovation and Design

Innovation drives our economy, revolutionizes industries, and provides an avenue to radically rethink existing ways of conducting business. But how do companies and entrepreneurs make sure they’re on the winning side of the innovation battle? Strategy+Business magazine has released its list of the top new books on innovation in 2017, and we are pleased to announce that all the chosen books were authored or co-authored by our clients. This holiday season, give the gift of innovation with these winning titles…

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a hydroponic seedling

Driving Growth Through Scale-up Ecosystems

By | Entrepreneurship, Leadership, Politics & Government

Can you kick-start the economic growth of an entire region? It depends. How many billions do you have to throw around? Daniel Isenberg, entrepreneur and professor of entrepreneurship practice, has a better way. His method partners with stakeholders to help create growth innovation at a small fraction of the region’s businesses, which then drive growth in the entire area. More than theory, he’s worked scaling up success stories with major cities in the USA, Latin America and Northern Europe.

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confused tools

What Job are Your Customers Hiring Your Product to Do?

By | Innovation and Design

Karen Dillon will help you figure out your job. Not your profession – the “job” that your customers are trying to accomplish. “Jobs To Be Done” theory, as described in “Competing Against Luck: The Story of Innovation and Customer Choice” (HarperCollins, October 2016), co-authored by Clay Christensen and Dillon, explains this kind of job: it’s the progress your customer wants to achieve when they’re struggling. It can be small, like bottled iced coffee as a more convenient way to perk up in the morning, or huge, like the almost universal switch from film to digital photography.

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Butterflies emerging from cocoons

Transform Your Business Today to Win Tomorrow

By | Innovation and Design

Disruptive change is accelerating, enabled by the frantic pace of technological advancement. Mark W. Johnson, authority on innovation and co-founder of Innosight, has identified the businesses at greatest risk: “The companies most vulnerable to disruption today are those at the top of their game. In mature industries, incumbent leaders are extremely vulnerable to competitors offering greater simplicity, convenience, accessibility, and affordability.” He projects that over the next decade half the S&P 500 index will have turned over, thanks to disruptive innovation.

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iced coffee

What Job Does Iced Coffee Do? A Case Study

By | Innovation and Design, Strategy, Marketing and Branding

Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to walk through a compelling real-world application of Jobs Theory in this video. After introducing the theory, Hall applies it to a case study of International Delight’s recently introduced iced coffee line. Hall looks at the jobs performed by iced coffee in general, i.e. why consumers “hire” it every day, and then walks through the innovation process that created an entirely new product category in grocery store refrigerators.

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Rice Bowl

Little Rice: Innovation Lessons from China

By | Innovation and Design, Technology, Marketing and Branding

The Chinese smartphone market has produced companies, leaders, and, of course, phones. But its most significant output is perhaps more unique: a user-centric innovation by Xiaomi that treats hardware as an afterthought rather than the main driver of sales. Clay Shirky, an NYU professor living in China for this academic year (he returns to teaching at New York University later this year), has been studying the $20 billion start-up and its techniques – the centerpiece of his new book, “Little Rice” (Columbia Global Reports).

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