A Radical Strategy for Improving the Nation’s Health
In his latest research, Clay Christensen uses his “Jobs to Be Done” framework tackle America’s…
5 years ago
Jobs to be Done
What Job are Your Customers Hiring Your Product to Do?
Karen Dillon will help you figure out your job. Not your profession – the “job”…
5 years ago
What Job Does Iced Coffee Do? A Case Study
Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to…
5 years ago
IKEA’s Innovation Secret: How to Know Why Your Customers are Hiring
American Girl doesn’t just sell dolls; it sells stories steeped in periods and places in…
6 years ago
Hire this book. You’ll be a better innovator.
Last year, companies collectively spent $680 billion gambling on R&D. And for the most part,…
6 years ago
Stop Gambling on Innovation with These 4 Questions
You’re on a mission to know more about your customers. Stop. The extraordinary variety and…
6 years ago
Do You Know the Job Your Product was Hired For?
Most of us believe we know what purpose our products serve. We assume we understand,…
6 years ago
Are You Competing Against Luck?
Why do the vast majority of innovations fall so far short of ambitions? Companies have…
6 years ago
Why Well Run Companies Still Fail
In life, you can do everything right and still fail. Same goes for business. A…
6 years ago