Jobs to be Done

A Radical Strategy for Improving the Nation’s Health

In his latest research, Clay Christensen uses his “Jobs to Be Done” framework tackle America’s…

What Job are Your Customers Hiring Your Product to Do?

Karen Dillon will help you figure out your job. Not your profession – the “job”…

What Job Does Iced Coffee Do? A Case Study

Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to…

IKEA’s Innovation Secret: How to Know Why Your Customers are Hiring

American Girl doesn’t just sell dolls; it sells stories steeped in periods and places in…

Hire this book. You’ll be a better innovator.

Last year, companies collectively spent $680 billion gambling on R&D. And for the most part,…

Stop Gambling on Innovation with These 4 Questions

You’re on a mission to know more about your customers. Stop. The extraordinary variety and…

Do You Know the Job Your Product was Hired For?

Most of us believe we know what purpose our products serve. We assume we understand,…

Are You Competing Against Luck?

Why do the vast majority of innovations fall so far short of ambitions? Companies have…

Why Well Run Companies Still Fail

In life, you can do everything right and still fail. Same goes for business. A…