“The Hype Machine” author and MIT Professor Sinan Aral explains how to accurately measure and achieve ROI on digital marketing campaigns
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Marco Bertini and his co-author outline a powerful framework to understand modern business models and how the basis of competition is shifting to customer outcomes.
Media executive and communication expert Kai D. Wright helps organizations profit by earning respect and loyalty from customers and employees.
The digital era has made it harder for brands to distinguish themselves. These speakers offer new insights into 21st century marketing and branding principles.
“Follow the Feeling,” a new book by marketing expert Kai D. Wright, shows you how to create a brand that captures hearts and minds.
In the bestselling book “New Power,” Jeremy Heimans and Henry Timms offer a remarkable new way to harness power in a digitally connected world.
What sets a brand apart from its competitors? It’s not always the quality or cost of the product or service. A key differentiator is the engaging story behind the brand that connects to people on an emotional plane. Andrew Gordon, 20-year veteran of Pixar Animation and professional storyteller, has helped numerous companies distinguish themselves by…
As the world is transformed by technology and globalization, a consumer-centric marketing focus is more important than ever before…
Price communicates. Your brand messages might say to your customers, “We value you,” but your pricing practices often refute your claim – whether you realize it or not…
Lead with your heart – not just in life, but in business too. For some of us, the idea of bringing emotions into the workplace is uncomfortable; a sign of…
Did the Internet really kill distance and render location irrelevant? Not at all, argues e-commerce and digital marketing expert David Bell. In fact, location – of customers – is more…
