The digital era has made it harder for brands to distinguish themselves. These speakers offer new insights into 21st century marketing and branding principles.
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“Follow the Feeling,” a new book by marketing expert Kai D. Wright, shows you how to create a brand that captures hearts and minds.
In the bestselling book “New Power,” Jeremy Heimans and Henry Timms offer a remarkable new way to harness power in a digitally connected world.
What sets a brand apart from its competitors? It’s not always the quality or cost of the product or service. A key differentiator is the engaging story behind the brand that connects to people on an emotional plane. Andrew Gordon, 20-year veteran of Pixar Animation and professional storyteller, has helped numerous companies distinguish themselves by…
As the world is transformed by technology and globalization, a consumer-centric marketing focus is more important than ever before…
Price communicates. Your brand messages might say to your customers, “We value you,” but your pricing practices often refute your claim – whether you realize it or not…
Lead with your heart – not just in life, but in business too. For some of us, the idea of bringing emotions into the workplace is uncomfortable; a sign of…
Did the Internet really kill distance and render location irrelevant? Not at all, argues e-commerce and digital marketing expert David Bell. In fact, location – of customers – is more…
