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mobile technology | Stern Speakers

a mobile phone and a dollar

Tap Into the Mobile Economy

By | Technology, Marketing and Branding

The mobile economy, projected to reach $1 trillion in the U.S. by 2020, is being almost ignored by retailers and advertisers are only directing about 12% of ad revenues to mobile devices. Also sorely neglected is the the vast stream of data created by every tap on every phone. Companies don’t know how to reach people on their mobile devices, and they don’t know what they would say if they could. Fortunately, Anindya Ghose, the foremost expert on mobile economics, has designed the tools that can help your company thrive as business-to-consumer interactions increasingly shift to mobile platforms.

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apple candle with smoking stem

Apple’s Long War of Attrition

By | Strategy, Marketing and Branding

Apple is fighting a long, grinding campaign. Their goal is the adoption of Apple Pay, their mobile payment system, and the battleground is the billions of financial transactions that happen every day. Horace Dediu, leading mobile industry analyst, writes, “There are no decisive battles won or lost, only the relentless pressure to make progress against a reluctance to change.” In other words, the true enemy isn’t the competition in the mobile payment system space – it’s the nonconsumption of customers who are already comfortable with cash and card swipes. And Dediu thinks that Apple is winning.

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ATM cash slot

Why ATMs Are About to Get More Secure

By | Technology, Customer Experience, The Future

Credit card fraud cost the U.S. retail industry $32 billion in 2014. One of the easiest ways for a scam artist to gain access to credit card information is a “skimmer,” a small device illegally installed on an ATM. Now several banks are going for a technical fix: cardless ATMs. Anindya Ghose, the foremost authority on mobile economics and author of the groundbreaking “Tap: Unlocking the Mobile Economy” (MIT Press, April 2017), details the ways these new mobile-phone-based systems will make retail banking more secure.

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Rice Bowl

Little Rice: Innovation Lessons from China

By | Innovation and Design, Technology, Marketing and Branding

The Chinese smartphone market has produced companies, leaders, and, of course, phones. But its most significant output is perhaps more unique: a user-centric innovation by Xiaomi that treats hardware as an afterthought rather than the main driver of sales. Clay Shirky, an NYU professor living in China for this academic year (he returns to teaching at New York University later this year), has been studying the $20 billion start-up and its techniques – the centerpiece of his new book, “Little Rice” (Columbia Global Reports).

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