Taddy Hall and Karen Dillon, partners of Jobs Theory creator Clay Christensen, team up to walk through a compelling real-world application of Jobs Theory in this video. After introducing the theory, Hall applies it to a case study of International Delight’s recently introduced iced coffee line. Hall looks at the jobs performed by iced coffee in general, i.e. why consumers “hire” it every day, and then walks through the innovation process that created an entirely new product category in grocery store refrigerators.
American Girl doesn’t just sell dolls; it sells stories steeped in periods and places in U.S. history. With its Reese’s Minis, Hershey’s isn’t only marketing candy; it’s selling an easy…