You’re collecting data, but are you using it to build connections to your customers? Is it meeting your customers where they are, moving “at the speed of content?” Anindya Ghose, the global authority on mobile marketing, explains how you can improve your customer relationships in his speech, “New Frontiers in Mobile Marketing.”
Ghose, a professor at NYU’s Stern School of Business, is an expert on drivers of consumer behavior. His biggest point: behavioral analytics is a bigger predictor of consumption than demographics. If you can speak to users as they physically approach your store and reach them with an offer on their mobile device, you can double the response rate of direct mail or email. It’s a technique Ghose calls “geo-fencing” – watch the video now to learn how you can leverage it to drive your business.
One of the Top 40 Professors Under 40 Worldwide, Ghose provides insights into consumer behavior, data collection, and leverage of both. You can now pre-order his forthcoming book, “Tap: Unlocking the Mobile Economy” (MIT Press, April 2017), or contact us to book him for your event.