How to Change Norms, and Why We Should
Betsy Levy Paluck

Leading Authority on Social Norms and Norm Change, Individual and Social Network-wide Behavioral Change, and the Reduction of Prejudice and Conflict; 2017 MacArthur Fellow and Professor, Princeton University
Scientifically Examining Prejudice, Bias, Harassment & Discrimination
2017 MacArthur Fellow
Combating Sexual Harassment with Behavioural Insights
Arguing the Right Way
The State of Social Science
How to Promote Social Cohesion
Changing Brains: Conflict Resolution, Cooperation, and Well-Being
How Collective Norms Can Produce or Mediate Climates of Conflict
Biography
Betsy Levy Paluck is a Professor in the Department of Psychology and in the Princeton School of Public and International Affairs, at Princeton University. She is also the Deputy Director of the Kahneman-Triesman Center for Behavioral Public Policy.
Her expertise lies in understanding social norms and norm change, individual and social network-wide behavioral change, and the reduction of prejudice and conflict, including ethnic and political conflict, youth conflict in schools, and violence against women. Her research on these topics has been set in the United States, Central and West Africa, and Latin America.
Paluck is a 2017 Macarthur Fellow, holds awards and an honorary degree for her research and writing, and importantly to her, a mentoring award from Princeton University.
Betsy Levy Paluck is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.
Videos
Books & Research

Can Playing Together Help Us Live Together?
(Science, August 2020)

The Contact Hypotheses Re-Evaluated
(Cambridge University Press, February 2018)

Designing Nudges for the Context: Golden Coin Decals Nudge Workplace Behavior in China
(Elsevier, 2018)

The Effect of a Supreme Court Decision Regarding Gay Marriage on Social Norms and Personal Attitudes
(Psychological Science, 2017)

Norm Perception as a Vehicle for Social Change
(Social Issues and Policy Review, 2016)

Changing Climates of Conflict: A Social Network Experiment in 56 Schools
(Crossmark, November 2015)

Stopping the Drama: Gendered Influence in a Network Field Experiment
(American Sociological Association, 2015)
Media

Social Psychologist Paluck Awarded MacArthur Fellowship
October 11, 2017
A-Z Name
Paluck, Betsy LevyBiography
Betsy Levy Paluck is a Professor in the Department of Psychology and in the Princeton School of Public and International Affairs, at Princeton University. She is also the Deputy Director of the Kahneman-Triesman Center for Behavioral Public Policy.
Her expertise lies in understanding social norms and norm change, individual and social network-wide behavioral change, and the reduction of prejudice and conflict, including ethnic and political conflict, youth conflict in schools, and violence against women. Her research on these topics has been set in the United States, Central and West Africa, and Latin America.
Paluck is a 2017 Macarthur Fellow, holds awards and an honorary degree for her research and writing, and importantly to her, a mentoring award from Princeton University.
Betsy Levy Paluck is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.
Social Media