Geoff Parker

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Leading Expert on Network Economics and Platform Business Strategy; Co-author of the International Bestseller, “Platform Revolution” (2016); Winner, Thinkers50 2019 Digital Thinking Award; Professor of Engineering, Dartmouth College

Biography

Geoffrey Parker is a professor of engineering at Dartmouth College where he also serves as director of its Master of Engineering Management Program. In addition, he is a research fellow at MIT’s Initiative for the Digital Economy, leading platform industry research studies. He also co-chairs the annual MIT Platform Strategy Summit.

Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets. He co-authored the book “Platform Revolution” (W.W. Norton & Co., 2016) with Marshall Van Alstyne. Together, they won the Thinkers50 2019 Digital Thinking Award for their concepts of the inverted firm, two-sided markets, and how firms can adapt and thrive in a platform economy.

A frequent keynote speaker, Parker also advises senior leaders on their organizations’ platform strategies. His current research includes studies of platform business strategy, data governance, smart cities and energy systems, financial services, and electronic healthcare record systems. His research has been funded by grants from the National Science Foundation, the Department of Energy, the states of Louisiana and New York, and numerous corporations. Parker serves or has served as department editor and associate editor at multiple journals, and as a National Science Foundation panelist. He holds a bachelor’s degree from Princeton University and a PhD from MIT. Before attending MIT, Parker held positions in engineering and finance at GE Semiconductor and GE Healthcare.

Geoff Parker is available for paid speaking engagements including keynote addresses, speeches, panels, conference talks, and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

Videos

Media

Geoffrey Parker on the Economics of Networked Markets (Audio)

November 22, 2019

Platform Mastery: Designing for Interactions

November 12, 2019

How Digital Platforms Are Changing the Way We Do Business

September 2019

The Four Biggest Challenges Digital Platforms Need to Address

July 8, 2019

The Platform Economy

January 19, 2019

Platforms and Blockchain Will Transform Logistics

June 19, 2019

MIT Sloan Management Review logo

How Platform Strategies Continue to Create Value

September 24, 2018

The hill logo

The Consumer Data Collection Industry is About to Explode

June 19, 2018

The Platform Revolution and the Insurance Industry: A Discussion with Dr. Geoff Parker

July 25, 2018

Data Ownership, Regulation, and Blockchain Dominate Platform Markets

July 3, 2018

What Will The End Of Net Neutrality Mean For The Future Of The Internet? (Audio)

December 13, 2017

MIT Sloan Management Review logo

Platform Sprawl Leaves No Industry Behind

July 7, 2017

Platform Revolution And Digital Transformation: Don't Become The Next Unicorn

April 9, 2017

The Coming Platform Revolution in Financial Markets

November 1, 2016

The Return of Platforms (and How to Not Fail at Building One)

May 3, 2016

Fortune logo

Here’s How Nike Became a Platform Business

April 10, 2016

Pipelines, Platforms, and the New Rules of Strategy

April 2016

Washington Post logo

Here's the Advantage that Keeps Silicon Valley Ahead of the World

March 31, 2016

marketingjournal.org logo

“The Platform Revolution” – An Interview with Geoffrey Parker and Marshall Van Alstyne

March 30, 2016

Are Platform Businesses Eating The World?

February 14, 2016

6 Reasons Platforms Fail

March 31, 2016

marketingjournal.org logo

“The Platform Revolution” – An Interview with Geoffrey Parker and Marshall Van Alstyne

March 30, 2016

Tech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future

January 20, 2016

Strategies for Two-Sided Markets

October 2006

Intro Video

Video ThumbnailProf Geoff Parker - The Platform Revolution. Digital Ecosystem Management, Global Summit 2016 - youtube Video

A-Z Name

Parker, Geoff

Biography

Geoffrey Parker is a professor of engineering at Dartmouth College where he also serves as director of its Master of Engineering Management Program. In addition, he is a research fellow at MIT’s Initiative for the Digital Economy, leading platform industry research studies. He also co-chairs the annual MIT Platform Strategy Summit.

Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets. He co-authored the book “Platform Revolution” (W.W. Norton & Co., 2016) with Marshall Van Alstyne. Together, they won the Thinkers50 2019 Digital Thinking Award for their concepts of the inverted firm, two-sided markets, and how firms can adapt and thrive in a platform economy.

A frequent keynote speaker, Parker also advises senior leaders on their organizations’ platform strategies. His current research includes studies of platform business strategy, data governance, smart cities and energy systems, financial services, and electronic healthcare record systems. His research has been funded by grants from the National Science Foundation, the Department of Energy, the states of Louisiana and New York, and numerous corporations. Parker serves or has served as department editor and associate editor at multiple journals, and as a National Science Foundation panelist. He holds a bachelor’s degree from Princeton University and a PhD from MIT. Before attending MIT, Parker held positions in engineering and finance at GE Semiconductor and GE Healthcare.

Geoff Parker is available for paid speaking engagements including keynote addresses, speeches, panels, conference talks, and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

Speech Topics

The Platform Revolution: What’s Happening & Why

This popular keynote describes structural changes in the economy, what to do about these changes, and why platforms always beat products.

Opening Platforms: How, When & Why

One of a platform’s biggest challenges is determining what to open and what to close. Which of four different business models are better at growth through open innovation? Which are profitable? This talk provides answers.

Platform Strategy: The New Rules

Platform strategy differs fundamentally from product strategy. If you’re thinking using product strategy you are bound to get it wrong.  Barriers to entry shift instead to frictionless entry. Products have features but platforms have communities. This critical keynote gives you tools to understand why platform strategy beats product strategy every time.

Launch & Transition: From Products to Platforms

Here we tell you how to solve the chicken-or-egg problem of creating a market when you don’t yet have critical mass.  We also tell you how to convert an existing product into a platform.

Monetization: How Economics Differ

Learn different methods for making money when platforms often give things away for free. We developed some of the original math behind two-sided markets and our popular article has become a Harvard Business Review classic. This talk summarizes key ways to drive revenue.

Architecture: How to Build Platforms

Building successful platforms requires knowing what components are necessary. Where do you start? How do platforms go viral? How do you engineer network effects? How do markets work? This speech teaches you how growth and matching are done properly.

The Dark Side of the Sharing Economy And What to Do About It

Not everything platforms do is great for society. If badly behaved, they can spread fake news, promote discrimination, and deskill work. This speech describes how platforms can avoid such problems and how regulators should intervene when necessary.

Antitrust: The Proper Regulation of Platforms

The biggest firms in the world by market cap are platforms.  They tend to dominate in winner-take-all contexts. How does the new antitrust differ from the old and what remedies are truly appropriate for creating social value?

Governance: Platforms for Social Good

Rules for creating value, dividing value, and settling conflict matter.  What levers should a platform leader pull in order to grow and manage a healthy ecosystem?  This speech presents years of analysis of major platform firms.

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Books & Research

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Recommendations

Praise for “Platform Revolution”

“Thorough and often provocative.”

— Jeremy G. Philips, The Wall Street Journal

“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics. Platform Revolution demystifies the concept by providing clear prose, insightful examples, and practical lessons.”

— Hal Varian, chief economist, Google, and author of Information Rules

“Platforms have transformed the economy over the last two decades, but the biggest effects are yet to come. Platform Revolution provides the first comprehensive framework for platform strategy and for predicting the winners and losers of future disruptions.”

— Susan C. Athey, Stanford University, former chief economist, Microsoft

Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitors―present and future. I think it’s an easy call.”

— Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age

Platform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. A key insight is that platform strategies can benefit all participants when they understand the underlying economics. Read the book and share it with your business partners. You’ll be glad you did.”

— Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age

“In a very cohesive and comprehensive way, the authors provide deep conceptual insights and rich practical advice on platforms, the most important business organizations of our time.”

— Ming Zeng, chief strategy officer, Alibaba

“In the digital economy, platforms are transforming industries at high speed. Platform Revolution is an inspiring guide for business leaders to transform existing businesses to platform businesses.”

— Jim Hagemann-Snabe, former CEO of SAP

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