Applying behavioral economics to real-world challenges: Kelly Peters at TEDxUtrecht - youtube VideoTEDxUtrecht | Applying Behavioral Economics to Real-World Challenges
Kelly Peters
Expert in Behavioral Science as Applied to Business Strategy, Marketing and Operations; Faculty Lecturer, Rotman School of Management; Co-Founder and CEO, BEworks
Biography
Kelly Peters is the CEO and co-founder of BEworks, the world’s leading behavioral economics firm and one of the largest employers of psychologists in the private sector. She believes that when applied properly, scientific thinking has the power to transform society.
In her talks, Peters analyzes our most intractable problems with a behavioral lens and inspires audiences to develop solutions grounded in a scientific understanding of behavior.
Peters developed the BEworks Method, a proprietary framework which fuses behavioral insights with scientific method. This approach has been applied to complex challenges at many of the world’s largest firms and government agencies.
Throughout her career, Peters has overseen the launch of hundreds of field experiments and uncovered pioneering research on the factors influencing decision-making, helping close the gap between academic research and real-world application. She has led complex innovation projects and commercialized new ideas and concepts to disrupt traditional models.
Peters is a sought-after global speaker, having presented at several TEDx events and World Business Forum conferences around the world. She teaches Applied Behavioural Science at the University of Toronto’s Rotman School of Management – one of the world’s top MBA programs – and is a regular lecturer at Cornell, Harvard and other notable educational institutions. Her work has been featured in The New York Times, Fortune, and Forbes Magazine.
Kelly Peters is available for paid speaking engagements including keynote addresses, speeches, panels, conference talks, and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.
Videos
Books & Research
Media
The Lemonade Ultimatum: Game Theory in a Gift Economy
September 23, 2019
Kelly Peters, CEO of BEworks: Think Like a Scientist to Make Better Business Decisions (Audio)
November 19, 2018
Resistance Is Futile: Embracing the Era of the Augmented Worker
January 8, 2018
A-Z Name
Peters, KellyBiography
Kelly Peters is the CEO and co-founder of BEworks, the world’s leading behavioral economics firm and one of the largest employers of psychologists in the private sector. She believes that when applied properly, scientific thinking has the power to transform society.
In her talks, Peters analyzes our most intractable problems with a behavioral lens and inspires audiences to develop solutions grounded in a scientific understanding of behavior.
Peters developed the BEworks Method, a proprietary framework which fuses behavioral insights with scientific method. This approach has been applied to complex challenges at many of the world’s largest firms and government agencies.
Throughout her career, Peters has overseen the launch of hundreds of field experiments and uncovered pioneering research on the factors influencing decision-making, helping close the gap between academic research and real-world application. She has led complex innovation projects and commercialized new ideas and concepts to disrupt traditional models.
Peters is a sought-after global speaker, having presented at several TEDx events and World Business Forum conferences around the world. She teaches Applied Behavioural Science at the University of Toronto’s Rotman School of Management – one of the world’s top MBA programs – and is a regular lecturer at Cornell, Harvard and other notable educational institutions. Her work has been featured in The New York Times, Fortune, and Forbes Magazine.
Kelly Peters is available for paid speaking engagements including keynote addresses, speeches, panels, conference talks, and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.
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