Michael Raynor

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Foremost Authority on How Companies Capture and Create Value; Expert on Breaking Constraints Through Innovation; Author, “The Three Rules” and “The Innovator’s Solution” with Clayton Christensen; Director, Deloitte Services LP

Biography

Every company faces challenges – technological, regulatory, social, organizational – to maximizing its innovation capabilities. Michael Raynor, author, educator and leading business strategy practitioner, says what many businesses lack is a framework for innovating that guides them through making – or if they are lucky breaking – the difficult trade-offs they face to achieve greater market share. While his “3 rules” framework for making trade-offs provides clear guidance to organizations on their priorities in strategic decision-making, Raynor urges firms to continue looking for the opportunities that exist to break the various constraints on their business models. Through the lens of disruptive innovation, Raynor provides audiences with a new perspective for differentiating from competitors and dominating industries.

Effective innovation management, says Raynor, requires positioning a brand to either exploit or create the breakthroughs needed to differentiate from the competition. Named “one of the most articulate and interesting” thought leaders in innovation by the Financial Times, Raynor brings a uniquely data-driven approach to the development and implementation of cutting-edge concepts. Named the best business book of 2013 by Toronto Globe & Mail, “The Three Rules: How Exceptional Companies Think” (Portfolio, 2013) is built on the statistical analysis of more than 25,000 companies over more than 40 years. The result is a powerful compass any company can use to chart its path to exceptional performance. Raynor’s extensive research and practical applications have validated companies that practice these precepts when making trade-offs in areas like production quality and pricing. But Raynor also recognizes that new technology offers powerful opportunities to break the need for trade-offs, producing better products at lower cost, and maximizing both revenue and efficiency. These opportunities may still be rare, but Raynor effectively communicates how to recognize them when they arise, and take advantage to gain a clear edge over competitors.

A gifted thinker and writer, Raynor is the co-author, with Harvard Business School Professor and father of disruptive innovation theory Clayton Christensen, of “The Innovator’s Solution” (Harvard Business Review Press, 2003). He is the sole author of “The Innovator’s Manifesto” (Crown Business, 2011) and “The Strategy Paradox” (Crown Business, 2007), which was named by strategy+business as one of its top five picks in strategy, and one of the year’s 10 Best Business Books by Businessweek. Raynor has also contributed extensively to various publications, including Harvard Business Review, Strategic Management Journal and Strategy + Leadership.

Raynor is a former teacher in the MBA and Executive Education programs at the Richard Ivey School of Business at the University of Western Ontario in London, Canada, and at the IMD Business School in Lausanne, Switzerland. He holds a doctorate from Harvard Business School, a master’s degree in business administration from the Ivey School of Business and an undergraduate degree in philosophy from Harvard University.

Michael Raynor is available for paid speaking, engagements including keynote addresses, speeches, panels, conference talks and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

Videos

Biography

Every company faces challenges – technological, regulatory, social, organizational – to maximizing its innovation capabilities. Michael Raynor, author, educator and leading business strategy practitioner, says what many businesses lack is a framework for innovating that guides them through making – or if they are lucky breaking – the difficult trade-offs they face to achieve greater market share. While his “3 rules” framework for making trade-offs provides clear guidance to organizations on their priorities in strategic decision-making, Raynor urges firms to continue looking for the opportunities that exist to break the various constraints on their business models. Through the lens of disruptive innovation, Raynor provides audiences with a new perspective for differentiating from competitors and dominating industries.

Effective innovation management, says Raynor, requires positioning a brand to either exploit or create the breakthroughs needed to differentiate from the competition. Named “one of the most articulate and interesting” thought leaders in innovation by the Financial Times, Raynor brings a uniquely data-driven approach to the development and implementation of cutting-edge concepts. Named the best business book of 2013 by Toronto Globe & Mail, “The Three Rules: How Exceptional Companies Think” (Portfolio, 2013) is built on the statistical analysis of more than 25,000 companies over more than 40 years. The result is a powerful compass any company can use to chart its path to exceptional performance. Raynor’s extensive research and practical applications have validated companies that practice these precepts when making trade-offs in areas like production quality and pricing. But Raynor also recognizes that new technology offers powerful opportunities to break the need for trade-offs, producing better products at lower cost, and maximizing both revenue and efficiency. These opportunities may still be rare, but Raynor effectively communicates how to recognize them when they arise, and take advantage to gain a clear edge over competitors.

A gifted thinker and writer, Raynor is the co-author, with Harvard Business School Professor and father of disruptive innovation theory Clayton Christensen, of “The Innovator’s Solution” (Harvard Business Review Press, 2003). He is the sole author of “The Innovator’s Manifesto” (Crown Business, 2011) and “The Strategy Paradox” (Crown Business, 2007), which was named by strategy+business as one of its top five picks in strategy, and one of the year’s 10 Best Business Books by Businessweek. Raynor has also contributed extensively to various publications, including Harvard Business Review, Strategic Management Journal and Strategy + Leadership.

Raynor is a former teacher in the MBA and Executive Education programs at the Richard Ivey School of Business at the University of Western Ontario in London, Canada, and at the IMD Business School in Lausanne, Switzerland. He holds a doctorate from Harvard Business School, a master’s degree in business administration from the Ivey School of Business and an undergraduate degree in philosophy from Harvard University.

Michael Raynor is available for paid speaking, engagements including keynote addresses, speeches, panels, conference talks and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

Speech Topics

Value Creation and Value Capture: Business Opportunities of Emerging Technologies

Emerging technologies present significant opportunities for businesses to break the mold of strategy and abolish the need for trade-offs, says Michael Raynor. More than five billion connected devices exist today; another 20 billion are expected to go online within the next five years, opening doors to new applications, new ways to simplify life and new business uses. Some changes enabled by new technologies will be incremental while others will be transformative. The result is a need and opportunity for companies to continuously innovate, grow and capture value in years to come. In this presentation, Raynor helps managers and other leaders explore how to reduce the need for trade-offs by applying technological innovation toward addressing long-time business constraints.

Three Rules for Making Your Company Truly Great

What makes a great company great? Michael Raynor contends there are rules – three, in fact – that exceptional companies have in common, and that your company should use to take its future out of fate’s hands and into its own:

  • Rule #1: Better before cheaper
  • Rule #2: Revenue before cost
  • Rule #3: There are no other rules – so put everything else you know in the service of the first two rules

This groundbreaking and standard-setting research is based on a statistical analysis of more than 25,000 companies and illustrated with case studies covering the modern histories of top performers past and present. Learn from the successes and failures of companies including Merck, Abercrombie & Fitch and Maytag among others, and hear how to use these simple but powerful rules to help your organization outperform competitors.

How to Break Undesirable Trade-Offs to Solve Global Problems

Society is inundated with trade-offs: should we address the dire impact of climate change or the health of our (still mostly carbonized) economy? Is it more important to reduce the gaping chasm of economic inequality or prioritize continued growth and prosperity? Michael Raynor has long argued that businesses do not have to operate within the constraints of trade-offs, and that technological innovations can capture an almost unlimited amount of value within a market. He is now applying that logic to the most pressing global issues of our day, showing leaders that we can solve major global problems through innovation. In this presentation, Raynor addresses the greatest threats to our social and environmental well-being, tailoring his message to his audiences’ biggest concerns. By helping audiences adopt a new perspective on these issues, Raynor moves organizations past trade-offs and a “lesser of two evils” approach to cultivate real, profitable solutions.

Strategy or Innovation? Building the Right Growth Engine

How should your company grow? If you think strategy is dead, think again, Michael Raynor contends. And if you think innovation is the answer, you’ll only be right some of the time. More than 10 years of research and practice teasing apart strategy and innovation qualifies Raynor as one of the few who can help you integrate them into a coherent growth strategy for your business. Understand when and how your company needs to be different versus better – and how to combine these two types of advantage to deliberately create the results you seek.

Overcome the Strategy Paradox

Compelling vision. Bold leadership. Decisive action. Surprisingly, these are the elements of success – and failure. Raynor explains why: Leaders, he says, feel they must make choices today, but are forced to base choices on assumptions about a future they cannot predict. This collision between uncertainty and commitment lies at the heart of what Raynor calls “The Strategy Paradox.” Introducing his principle of “requisite uncertainty,” he reveals how leaders can position themselves for success without courting disaster through “strategic options.” Drawing on a vast body of leading-edge scholarship and extensive original research, as well as detailed cases of success and failure, he presents a concrete framework for strategic action that allows companies to seize today’s opportunities while simultaneously preparing for tomorrow’s promise.

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Recommendations

“Dr. Raynor did a fantastic job. He was very engaging and was able to inspire the audience. I overheard extremely positive conversations as people walked out of the sessions including one doctor that told a friend that none of the other sessions could be as good as this one.”

—Michael Saso, Associate Marketing Director, Align Technology

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A-Z Name

Raynor, Michael

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