Renee Richardson Gosline

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Leading Marketing Expert Specializing in the Intersection of Technology and Behavioral Economics; Authority on Brand Strategy, User Experience and Leadership; World’s Top 40 Professors Under 40, Poets & Quants; Senior Lecturer in the Management Science Group, MIT Sloan School of Management

Biography

Renee Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, and is a Principal Research Scientist at MIT’s Initiative on The Digital Economy.

Gosline’s research focuses on the intersection between behavioral science and technology, and the implications of technology for cognitive bias in human decision-making. She examines how structure and technology (e.g., CX, wearables, social media) affect performance and self-perception, as featured in her TEDx talk, “The Outsourced Mind.” Her research projects have examined: the interaction of status and placebo effects in health and performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. In order to address these issues rigorously, Gosline employs experimental methodology, both in the field and in the laboratory. She is currently researching when and why humans prefer algorithmic to human input when making choices.

Gosline teaches MBA and Executive Education classes on Leadership, CX strategy and Brand strategy. She also collaborates with companies on applied research. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.

Gosline holds undergraduate and graduate degrees from Harvard University, including a doctorate from the Harvard Business School.

Renee Richardson Gosline is available for paid speaking engagements, including keynote addresses, speeches, panels, conference talks and advisory/consulting services, through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

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Gosline, Renee Richardson

Biography

Renee Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, and is a Principal Research Scientist at MIT’s Initiative on The Digital Economy.

Gosline’s research focuses on the intersection between behavioral science and technology, and the implications of technology for cognitive bias in human decision-making. She examines how structure and technology (e.g., CX, wearables, social media) affect performance and self-perception, as featured in her TEDx talk, “The Outsourced Mind.” Her research projects have examined: the interaction of status and placebo effects in health and performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. In order to address these issues rigorously, Gosline employs experimental methodology, both in the field and in the laboratory. She is currently researching when and why humans prefer algorithmic to human input when making choices.

Gosline teaches MBA and Executive Education classes on Leadership, CX strategy and Brand strategy. She also collaborates with companies on applied research. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.

Gosline holds undergraduate and graduate degrees from Harvard University, including a doctorate from the Harvard Business School.

Renee Richardson Gosline is available for paid speaking engagements, including keynote addresses, speeches, panels, conference talks and advisory/consulting services, through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

Speech Topics

A Leadership Issue: Applying Branding Principles to Combat Unconscious Bias

How does one become an effective leader in a diverse world? Working with various groups is not merely a “diversity” issue; it is a key success factor for all organizations and the leaders who steer them. Dr. Renee Richardson Gosline will help us toward a better understanding of how the decisions we make as leaders are affected by labels and their associations, and how that understanding can in turn make leaders more mindful of diversity – to build inclusive environments and maximize performance. On one hand, labels and their associations allow us to make more efficient decisions in the “blink of an eye,” serving as rules of thumb in the face of limited information and overwhelming options. However, these cognitive shortcuts and associations are also subject to biases, of which even the most “rational” leaders must beware. In this presentation, Professor Gosline will apply her background in social science to the goals of diversity and inclusiveness in leadership, identifying strategies that can help leaders make authentic connections with varied audiences. She helps audiences explore how each of us can take a mindful approach to advancing a respectful and caring community that empowers everyone to fulfill his or her potential. Gosline will use principles from behavioral science, particularly “rational” judgment and decision-making, and discuss cases from social media, politics and business.

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