Robert Tercek

Inquire About This Speaker

Business Futurist, Technology Strategist and Digital Media Pioneer; Award-winning Author, “Vaporized” (2015); Former President of Digital Media, Oprah Winfrey Network

Biography

Software is redefining the way our entire society functions, and award-winning author Robert Tercek is the go-to technology strategist on digital transformation. As many businesses struggle to keep up with the inexorable shift from product to platform, Tercek provides strategic insight and advice for executives to reinvent their businesses and take action to proactively contend with digital disruption – before it’s too late.

A former media executive who realized in the 1980s that digitization was a powerful, disruptive force, Tercek’s urgent message is that software is not only redefining the way society works – from the way we communicate to the way we learn and work – but it is literally reshaping the physical world. Entire categories of familiar products have been replaced by software, and increasingly, the flow of traffic, money, goods and services is governed by information technologies. Tercek calls this process “vaporization,” and argues that it is accelerating as it spans to every industry and civic institution around the planet. Whatever can be vaporized will be. Tercek provides strategic insight and leadership guidance to a wide range of companies that includes manufacturers, major retail chains, media and advertising conglomerates, health care providers, automakers, and technology firms, as well as standards bodies and state and national governments.

In 2016, Tercek’s best-selling book, “Vaporized: Solid Strategies for Success in a Dematerialized World” (LifeTree Media, September 2015), was chosen from a field of 10,000 business titles as the 2016 International Book of the Year by GetAbstract. Reviewers called “Vaporized” an “urgent manifesto,” “a wakeup call” and an “essential read for 21st century leaders.” After digesting the ideas put forth in “Vaporized,” many leaders now ask, “What can I do to avoid getting vaporized?”

Tercek’s views are informed by his 25 years of experience leading teams in major media, telecommunications and software development through the process of digital transformation. As the creative director at MTV International in the 1990s, he witnessed firsthand the painful process of digitization in every corner of the globe. Later, as senior vice president of digital media at Sony Pictures Entertainment and as president of digital media at OWN: The Oprah Winfrey Network, he planned and implemented the strategies that established those firms as the category leaders in the booming digital economy.

A highly entertaining speaker, Tercek is ideal for opening conferences with engaging keynotes as well as dinner speeches. He combines expertise and insight with entertainment, and his presentations are visually spectacular, typically consisting of 200 images and bold graphic designs. Additionally, Tercek customizes his presentations to virtually any industry, investing significant time and energy in ensuring his talk is relevant to your organization. His unique views on managing innovation are highly sought by organizations around the world, including PwC, Deloitte, Ernst & Young, Microsoft, IBM, Hewlett-Packard Enterprise, Huawei, Time Warner, AT&T, Kohl’s, Lenovo, Aetna, Ford Motor Company and Deloitte. From one-time presentations to long-term consulting relationships, Tercek has made it his life’s mission to advise as wide a range of clients as possible on the implications of the digital revolution and teach them how to cope with change.

Robert Tercek is available for paid speaking engagements including keynote addresses, speeches, panels, conference talks, and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

Videos

Media

ID in the IOT: Robert Tercek's Blog on Medium

You Don't Have One Digital Identity. You Have Hundreds. That's a Problem

June 10, 2019

Cryptonomics - News Special (Audio)

January 17, 2019

5 Trends Companies Must Follow During the 5G Revolution

December 13, 2018

Vaporised Media With Robert Tercek (Audio)

August 22, 2018

Digital Convergence: The Shape of Things to Come - Or Is It Already Here?

May 19, 2017

Live Mint logo

No Industry is Immune From Vaporization

November 7, 2016

Dealing with Vaporization (Page 64-66)

August 8, 2016

Changing the Brewing Industry with Big Data [Book Excerpt]

June 15, 2016

Inc

What You Need to Know About Making Money in 2016

January 12, 2016

the vancouver sun logo

Software and Apps Will Continue to Replace Physical Items in 2016

December 25, 2015

small biz daily logo

The Disruptive Myth

December 16, 2015

Fortune logo

Could You be Replaced by a Thinking Machine?

November 1, 2015

'Vaporized' Poses New Challenges for Media

October 13, 2015

The Battle for the Connected Car Takes Us Down a Brave New Road

September 25, 2015

Huffington Post logo

Vaporized: Thriving in a Business World That You Can't See, Touch or Feel

September 23, 2015

Los Angeles Times logo

Can ZendyHealth Be the Priceline of Healthcare?

September 8, 2015

Kelli Richards Interviews Robert Tercek

September 2015

The Future Of Human Labor In A Robotic World

September 1, 2015

‘The Economy Will Always Destroy Jobs’: Our Future in an IT-Driven World

August 28, 2015

Everything You Know About Business is About to be VAPORIZED!

August 2015

Tercek Praises Chattanooga’s Positioning in the IoT World

August 2015

Strategies for Success in a Dematerialized World

August 10, 2015

Robert Tercek: Science Fiction is Going to Become the New Normal

July 29, 2015

Mobile Games Should Stop Copying Supercell and ‘Think Outside the Phone’

January 23, 2014

Forbes logo

The Future of Film

August 3, 2012

Robert Tercek: Traditional Mass Media Cannot Compete with Digital

May 31, 2011

Biography

Software is redefining the way our entire society functions, and award-winning author Robert Tercek is the go-to technology strategist on digital transformation. As many businesses struggle to keep up with the inexorable shift from product to platform, Tercek provides strategic insight and advice for executives to reinvent their businesses and take action to proactively contend with digital disruption – before it’s too late.

A former media executive who realized in the 1980s that digitization was a powerful, disruptive force, Tercek’s urgent message is that software is not only redefining the way society works – from the way we communicate to the way we learn and work – but it is literally reshaping the physical world. Entire categories of familiar products have been replaced by software, and increasingly, the flow of traffic, money, goods and services is governed by information technologies. Tercek calls this process “vaporization,” and argues that it is accelerating as it spans to every industry and civic institution around the planet. Whatever can be vaporized will be. Tercek provides strategic insight and leadership guidance to a wide range of companies that includes manufacturers, major retail chains, media and advertising conglomerates, health care providers, automakers, and technology firms, as well as standards bodies and state and national governments.

In 2016, Tercek’s best-selling book, “Vaporized: Solid Strategies for Success in a Dematerialized World” (LifeTree Media, September 2015), was chosen from a field of 10,000 business titles as the 2016 International Book of the Year by GetAbstract. Reviewers called “Vaporized” an “urgent manifesto,” “a wakeup call” and an “essential read for 21st century leaders.” After digesting the ideas put forth in “Vaporized,” many leaders now ask, “What can I do to avoid getting vaporized?”

Tercek’s views are informed by his 25 years of experience leading teams in major media, telecommunications and software development through the process of digital transformation. As the creative director at MTV International in the 1990s, he witnessed firsthand the painful process of digitization in every corner of the globe. Later, as senior vice president of digital media at Sony Pictures Entertainment and as president of digital media at OWN: The Oprah Winfrey Network, he planned and implemented the strategies that established those firms as the category leaders in the booming digital economy.

A highly entertaining speaker, Tercek is ideal for opening conferences with engaging keynotes as well as dinner speeches. He combines expertise and insight with entertainment, and his presentations are visually spectacular, typically consisting of 200 images and bold graphic designs. Additionally, Tercek customizes his presentations to virtually any industry, investing significant time and energy in ensuring his talk is relevant to your organization. His unique views on managing innovation are highly sought by organizations around the world, including PwC, Deloitte, Ernst & Young, Microsoft, IBM, Hewlett-Packard Enterprise, Huawei, Time Warner, AT&T, Kohl’s, Lenovo, Aetna, Ford Motor Company and Deloitte. From one-time presentations to long-term consulting relationships, Tercek has made it his life’s mission to advise as wide a range of clients as possible on the implications of the digital revolution and teach them how to cope with change.

Robert Tercek is available for paid speaking engagements including keynote addresses, speeches, panels, conference talks, and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

Speech Topics

The Future: An Owner’s Manual

Technology is not just changing your industry; it’s reshaping the entire economy. Most companies fail to adapt to the future as it happens, and only a few are able to make accurate predictions and correct course. The consequences are brutal. To avoid this fate, Robert Tercek teaches organizations how to apply his future-casting techniques to their own situation. This keynote will help you and your colleagues diagnose and fix weaknesses in your organization, including blind spots, taboos, misinterpretation of trends, broken brainstorming and more. He equips attendees with clear instructions for recognizing relevant trends, anticipating their impact, and developing scenarios for how best to respond. Based on work with leading firms including AT&T, Microsoft, Google, Warner Media, IBM and dozens of startup ventures, Tercek’s methodology enables you to become your own future forecaster and make more informed predictions and better decisions immediately.

The Race to Build a Digital Twin of the Real World

Are we on the cusp of creating parallel universes? The ability to do this is not some distant projection; technology strategist Robert Tercek says we are in the process of building not one but millions of “digital twins.” These are super-realistic, digital representations of the real world, rendered in minute detail. This new kind of computer model is made possible by several powerful technologies – including machine learning, cloud computing, 5G networks, augmented reality and sensor networks – working in concert with a vast amount of new data. Tercek will tell you which companies are ahead, and what they are doing differently. He shares a uniquely inspiring vision of what’s coming next – a look inside factories where digital twins have automated production while increasing output and reducing errors. Visit simulated worlds where real humans interact with synthetic personalities and virtual people. Then, he’ll explain the superb economics and vast potential for profit in this new digital Gold Rush. As Tercek puts it, “It’s a virtual land grab.” The race to build a digital twin is the biggest business opportunity of the century.

Media

Array

Books & Research

Array

Recommendations

“Robert delivered an amazing keynote address at our Management Team Conference.  He invested time in understanding our firm and needs that greatly increased the impact of his already impactful message.  His breadth of understanding of digitization and its impact on business and society gave our team a broader view into possible futures we and our clients may face that will add value to our firm for years to come.”

–Kerry Stover, Chief Operating Officer, Pariveda Solutions

“Robert’s keynote at NetBase LIVE was a HUGE game changer for our inaugural conference and one of our most loved sessions. I’m still getting compliments from attendees touting that ‘Robert’s keynote was the best presentation they’ve ever seen.’ Robert completely knocked it out of the park and delivered a truly impactful session that left brands and agencies immediate and actionable insights to take back to their organizations. If you need someone to provide a though provoking and dynamic session, Robert is your man!”

–Kevin Lau, Senior Marketing Manager, Netbase

“Rob’s presentations are energetic, future looking and inspirational. The effect of his presentations is so much more than informational. He truly inspires the audience to think differently, to consider new ideas for the future, and then to build plans and take actions to innovate in anticipation of that future. Rob is energetic and enthusiastic in his presentation style, using unique and engaging graphics and narrative to tell a story of where we are and where we might go to be successful.”

–Betsy Gerdeman, Senior Vice President of Development Services,
PBS

“Robert is a consummate professional. An energetic, captivating speaker who has a passion for his topic and the experience, knowledge, and skill to back it up. His workshop and keynote were easily the most popular events of our conference. Highly recommend Robert for any company that would like assistance in their creative process.”

–Douglas MacDonald, Partnership Management,
QTel Group

“Robert Tercek commands the respect of the global media industry, his peers, and countless conference attendees who have heard him speak. What sets him apart is that rare combination of visionary thinking, hard won practical insight, and tireless passion for the way media shapes our world. It was a privilege to have Robert speak at this year’s seminar. He lit up the room. What’s more, he created a customized presentation, tailor-made hand-outs, and promoted the event using his own online show and social media clout. Make no mistake, Robert is far more than an inspiring keynote presenter. He is a catalytic partner committed to the success of your event.”

– Simon Mainwaring, Founder, We First
Social Branding Seminar

“We were fortunate to have Mr. Tercek as one of our keynote speakers at our premiere national industry conference, Prime Time in Ottawa, in 2011. Our delegate feedback to his address was so positive that we invited Robert to speak again at our event in 2012. Robert Tercek is a leading speaker on media innovation and creativity. His insight on the latest global media trends and his extensive experience as a producer of leading-edge content across multiple platforms make Robert uniquely qualified to provide strategic guidance to anyone doing business in media today. Not only is Robert keenly aware of the myriad interwoven variables that come into play in the media environment, his presentation style is organized, logical, clear and concise, with just the right amount of humour. I highly recommend Robert Tercek as a keynote speaker for any event that is focused on the media sector, or for any media company looking for a business strategist to help guide them to greater success.”

– Mark Seguin, Senior Vice President of Policy,
Canadian Media Producers Association

Social Media

Similar Speakers

Array

A-Z Name

Tercek, Robert

Intro Video

Video ThumbnailRobert Tercek - iframe Video