Sandra J. Sucher

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Internationally Recognized Authority and Researcher on How Organizations Become Trusted; Co-Author, “The Power of Trust” (2021); Professor of Management Practice at Harvard Business School

Biography

Sandra J. Sucher is an internationally recognized trust researcher and MBA Class of 1966 Professor of Management Practice at Harvard Business School. “The Power of Trust: How Companies Earn It, Lose It, Regain It,” co-authored with Shalene Gupta, is her third book. It is based on two decades of research on global companies’ best practices and in the gray areas of business—where responsibilities to investors, customers, employees, and society pull companies and their leaders in different directions. She is an advisor to the Edelman Trust Barometer and has worked with Deloitte on a trust dashboard that measures trust in major corporations.

At Harvard, Sucher studies how organizations become trusted and the vital role leaders play in the process. She has authored 110 business cases, technical notes, video interviews, teaching notes, and three books. Her 2019 articles on trust were featured as a “big idea” in HBR.org and her 2018 article, “Layoffs That Don’t Break Your Company,” was selected as a Harvard Business Review “Must Read.” Sucher’s textbooks on ethical leadership, “The Moral Leader: Challenges, Insights, and Tools” and “Teaching The Moral Leader: A Literature-based Leadership Course” were called “a ground-breaking approach for education in business ethics.”

Sucher focuses on the practical realities of building trust, and was a business executive for 20 years before joining Harvard. As a senior executive at Fidelity Investments, Sucher measured customer loyalty, redesigned back office operations, and improved the quality of service. In retailing, she authored the proposal to expand Filene’s Basement from a single-unit business to a national chain. Sucher has served on corporate and nonprofit boards and was chairman of the Better Business Bureau.

Sucher’s research has been featured in the Wall Street Journal, Bloomberg, Quartz, Business Insider, CNBC, NPR, Marketplace, and in Germany, Latin America, and Japan.

Sandra J. Sucher  is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

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Sucher, Sandra J.

Biography

Sandra J. Sucher is an internationally recognized trust researcher and MBA Class of 1966 Professor of Management Practice at Harvard Business School. “The Power of Trust: How Companies Earn It, Lose It, Regain It,” co-authored with Shalene Gupta, is her third book. It is based on two decades of research on global companies’ best practices and in the gray areas of business—where responsibilities to investors, customers, employees, and society pull companies and their leaders in different directions. She is an advisor to the Edelman Trust Barometer and has worked with Deloitte on a trust dashboard that measures trust in major corporations.

At Harvard, Sucher studies how organizations become trusted and the vital role leaders play in the process. She has authored 110 business cases, technical notes, video interviews, teaching notes, and three books. Her 2019 articles on trust were featured as a “big idea” in HBR.org and her 2018 article, “Layoffs That Don’t Break Your Company,” was selected as a Harvard Business Review “Must Read.” Sucher’s textbooks on ethical leadership, “The Moral Leader: Challenges, Insights, and Tools” and “Teaching The Moral Leader: A Literature-based Leadership Course” were called “a ground-breaking approach for education in business ethics.”

Sucher focuses on the practical realities of building trust, and was a business executive for 20 years before joining Harvard. As a senior executive at Fidelity Investments, Sucher measured customer loyalty, redesigned back office operations, and improved the quality of service. In retailing, she authored the proposal to expand Filene’s Basement from a single-unit business to a national chain. Sucher has served on corporate and nonprofit boards and was chairman of the Better Business Bureau.

Sucher’s research has been featured in the Wall Street Journal, Bloomberg, Quartz, Business Insider, CNBC, NPR, Marketplace, and in Germany, Latin America, and Japan.

Sandra J. Sucher  is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

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Recommendations

Advance Praise for “The Power of Trust”

“You can’t buy it. You can’t sell it. You can’t even see it. But if you had more of it, your employees would work harder, and your customers would stay with you longer. Trust is one of the most valuable intangible assets that a company can have and this book will show you how to get more of it. Packed with wonderful stories and practical examples, this book is a great read. TRUST me!”

— Erin Meyer, INSEAD, author of “The Culture Map” and coauthor of “No Rules Rules”

“The 2021 Edelman Trust Barometer found business is the most trusted institution. Business has a new mandate to lead as the world combats ongoing crises and widespread mistrust. Against this backdrop, “The Power of Trust” is a must-read. Both scholarly and practical, it draws on fields from ancient philosophy to modern management theory to analyze and deeply examine the core elements of business trust while taking a lively journey through real-world cases of trust won and lost (and won again). Professor Sandra Sucher and Shalene Gupta make a vital contribution to the trust conversation and provide a compelling call to action for CEOs to build trust by embracing a broader societal role.”

— Richard Edelman, CEO, Edelman

“Full of fresh insights brought to life by compelling examples, “The Power of Trust” is a rich and rewarding read. It’s also extremely timely. With more and more companies today pledging to balance the interests of all of their stakeholders, and not always put their shareholders first, Sandra Sucher and Shalene Gupta make clear that the driving question executives should be asking themselves every time they make a major decision is, ‘Will this enhance trust among those we claim to serve—or betray it?’”

Rick Wartzman, author of “The End of Loyalty”

“Unveils a new understanding of the business, economic, and societal importance of trust.”

— Jeffery Weirens, global financial advisory leader, Deloitte

“With vibrant and compelling insights, Sandra Sucher and Shalene Gupta break important new ground about trust as a key foundation for both human relationships and business. Their illuminating and exciting exploration of what it takes to build trust, combined with vivid storytelling, make this page-turner a critical companion for any business leader.”

— Hubert Joly, former chairman and CEO, Best Buy, and author of “The Heart of Business”

“Trust is at the foundation of sustainably successful enterprises in business, government, and any organization, for that matter. “The Power of Trust” does a great job explaining the how and why of building trust, including fairness, one of my favorite issues.”

— David M. Cote, former CEO, Honeywell, and author of “Winning Now, Winning Later”

“Sandra Sucher and Shalene Gupta offer a comprehensive blueprint for companies and leaders who want to build or regain the trust of their stakeholders. Their work provides an insightful trust model that underpins moral leadership — looking at competence, motives, means, and impact. A brilliant resource for anyone who wants to truly understand what trust is, how it works, and what they can do to incorporate it into their leadership practice.”

 — Celia Moore, codirector, Centre for Responsible Leadership Imperial College Business School

Praise for “The Moral Leader”

“Sandra Sucher … has an extraordinary and excellent grasp of the process of moral reasoning and her exploration of that process through powerful literature and historical figures is just wonderful.  This should be required reading – and digestion – for every leader in every organization.”

– Professor James G. Clawson, Darden Graduate School of Business Administration, Charlottesville

 “The Moral Leader provides an insightful and much needed approach to effective moral leadership and its role in modern society … The book is an important resource for students and leaders who will confront difficult moral and ethical challenges.”

– Professor Kim Cameron, Ross School of Business, University of Michigan

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