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Social Media Marketing & Business Analytics

Ben Pring

Globally Recognized Expert on Technology and Its Impact on Business and Society; Pioneering Authority on Cloud Computing, Global Sourcing, IT Strategies and the Future of Work; Veteran Industry Analyst and Futurist; Former Co-leader, Cognizant’s Future of Work Center; Co-author, “Monster” (March 2021)

Deb Roy

Pioneering Expert on Using Media Analytics to Drive Audience Engagement and Create Social Impact; Director, MIT Laboratory for Social Machines and the Center for Constructive Communication; Visiting Professor, Harvard Law School; Former Chief Media Scientist for Twitter; Co-Founder and Chairman, Cortico

Sinan Aral

Global Authority on Business Analytics and How Information Spreads Through Social Networks; MIT Professor of Management, Marketing, IT and Data Science; Award-winning Scientist, Entrepreneur and Venture Capitalist; Director, MIT Initiative on the Digital Economy and MIT Social Analytics Lab; Founding Partner, Manifest Capital; Award-winning Author, “The Hype Machine” (2020); Winner, 2021 Thinkers50 Digital Thinking Award and Named Among the Top 50 Management Thinkers in the World

Renee Richardson Gosline

Globally Recognized Digital Marketing Expert Whose Frameworks Help Organizations Improve Customer Experiences by Leveraging AI and Behavioral Economics; Practitioner and Corporate Advisor on Brand Strategy, Customer Experience and Inclusive Leadership; Senior Lecturer in the Management Science Group, MIT Sloan School of Management; Principal Research Scientist, MIT’s Initiative on the Digital Economy (IDE); Digital Fellow, Stanford Digital Economy Lab

Kai D. Wright

Leading Expert on Building Culturally Fluent, Change-Resilient Organizations; Global Advisor on Diversity, Equity and Inclusion Practices; Global Media Executive and Creator, Blacklist100; Lecturer, Columbia University; Author, “Follow the Feeling” (2019)

Desmond U. Patton

Pioneering Social Worker at the Intersection of Artificial Intelligence, Social Media, Empathy, Race and Society; Founding Director, SAFE Lab; Co-director, Justice, Equity and Technology Lab, Associate Director of Diversity, Equity, and Inclusion, Data Science Institute (DSI), and Associate Dean for Innovation and Academic Affairs, Columbia University; Fellow, Harvard Kennedy School’s Carr Center for Human Rights

Henry Timms

Leading Expert on Building Movements and Transforming Organizations; Co-author of the International Bestseller, “New Power” (2019); Co-founder #GivingTuesday; Hauser Visiting Leader, Harvard Kennedy School; Visiting Fellow, Stanford University; President and CEO, Lincoln Center for the Performing Arts

Jeremy Heimans

World-Renowned Expert on Building Social Movements; Pioneer of Purpose-driven Marketing and Business Models; Lifelong Activist; Co-author of the International Bestseller, “New Power” (2019); Co-founder & CEO, Purpose

Jeff Hancock

Jeff Hancock

Authority on Social Media Behavior & Psychology of Online Interaction; Expert on Technology’s Role in Deception and Trust; Founding Director, Stanford University Social Media Lab; Professor of Communication, Stanford University