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Social Media Marketing & Business Analytics

Ben Pring

Globally Recognized Expert on Technology and Its Impact on Business and Society; Pioneering Authority on Cloud Computing, Global Sourcing, IT Strategies and the Future of Work; Veteran Industry Analyst and Futurist; Co-leader, Cognizant’s Future of Work Center; Co-author, “Monster” (March 2021)

Deb Roy

Pioneering Expert on Using Media Analytics to Drive Audience Engagement and Create Social Impact; Director, MIT Laboratory for Social Machines and the Center for Constructive Communication; Visiting Professor, Harvard Law School; Former Chief Media Scientist for Twitter; Co-Founder and Chairman, Cortico

Sinan Aral

Global Authority on Business Analytics and How Information Spreads Through Social Networks; MIT Professor of Management, Marketing, IT and Data Science; Award-winning Researcher; Entrepreneur and Venture Capitalist; Director, MIT Initiative on the Digital Economy and MIT Social Analytics Lab; Founding Partner, Manifest Capital; Award-winning Author, “The Hype Machine” (2020)

Renee Richardson Gosline

Globally Recognized Digital Marketing Expert Whose Frameworks Help Organizations Improve Customer Experiences by Leveraging AI and Behavioral Economics; Practitioner and Corporate Advisor on Brand Strategy, Customer Experience and Inclusive Leadership; Senior Lecturer in the Management Science Group, MIT Sloan School of Management; Principal Research Scientist, MIT’s Initiative on the Digital Economy (IDE); Digital Fellow, Stanford Digital Economy Lab

Kai D. Wright

Leading Expert on Building Culturally Fluent, Change-Resilient Organizations; Global Advisor on Diversity, Equity and Inclusion Practices; Global Media Executive and Creator, Blacklist 100; Lecturer, Columbia University; Author, “Follow the Feeling” (2019)

Desmond U. Patton

Pioneering Social Worker at the Intersection of Artificial Intelligence, Social Media, Empathy, Race and Society; Founding Director, SAFE Lab; Co-director, Justice, Equity and Technology Lab, Associate Director of Diversity, Equity, and Inclusion, Data Science Institute (DSI), and Associate Dean for Innovation and Academic Affairs, Columbia University; Fellow, Harvard Kennedy School’s Carr Center for Human Rights

Henry Timms

Leading Expert on Building Movements and Transforming Organizations; Co-author of the International Bestseller, “New Power” (2019); Co-founder #GivingTuesday; Hauser Visiting Leader, Harvard Kennedy School; Visiting Fellow, Stanford University; President and CEO, Lincoln Center for the Performing Arts

Jeremy Heimans

World-Renowned Expert on Building Social Movements; Pioneer of Purpose-driven Marketing and Business Models; Lifelong Activist; Co-author of the International Bestseller, “New Power” (2019); Co-founder & CEO, Purpose

Jeff Hancock

Jeff Hancock

Authority on Social Media Behavior & Psychology of Online Interaction; Expert on Technology’s Role in Deception and Trust; Founding Director, Stanford University Social Media Lab